Strategy Study on Development of Shantou’s Private Enterprises
Author:Luo Kankan
Tutor: Zhu Zhaomin
ABSTRACT
Guangdong Province, Shantou City, is one of the five special economic zones during China's reform and opening up. In recent years, smuggling, forgery, tax evasion and a series of economic crime have seriously damaged the reputation of Shantou. Dongguan, Huizhou, Shantou have been gradually catching up.Today's Shantou is under the pain of recession. And private enterprises, as the most vigorous economic development of Shantou and dynamic links, are also affected by various factors, including the lack of research and development of private enterprises, shortage of management talents, inefficiency of internal management system, lack of information technology personnels, unchanges in traditional mode of processing industry(still as the main industry), the lack of regional brands.
This paper, from the perspective of development, combined with the specific circumstances of Shantou, tries to point out that Shantou development of private enterprises that should focus on empolyment of talents,introducing mechanisms to improve the family management system, solving the financing problem, and taking the unique advantages of the port of Shantou,and building up a competitive culture.By collecting relevant information through entrepreneurs interview, processing the data , propose that Shantou private enterprise should be able to maintain an average growth rate of 15% in listing 15, 130 provincial famous enterprise to China's strategic goal of 20 brands in 2015.This paper makes a specific discussion on Shantou development, and point out the private enterprises in Shantou economic development status and their role in the future.Then strategy of development of private enterprises in Shantou is presented.
