Research On Promotion Strategies Of Dongying Plastic
Abstract
As the field of plastic pipe in the broad market application, the plastic pipe industry has been an unprecedented boom, China has become the international plastics production and application of power. Plastic pipe applications extended to the building supply and drainage, municipal supply and drainage, municipal gas transmission, transformation of the rural people build water and agricultural irrigation, power, chemical, pharmaceutical, industrial and many other occasions, to meet the needs of national development and people's lives needs. Plastic pipe has become a fairly large-scale industry power. With access to the plastic pipe industry enterprises increased, further expansion of supply capacity, intense competition in the market also increased. In this paper, Dongying Plastic Co., Ltd. for the study camp, camp for Dongying Plastic Co., Ltd. In recent years the promotion conditions, using advertising, marketing, management and other related theoretical knowledge, a study of its promotion strategy, and its Promotion Strategies to improve and supply. In this paper, Dongying Plastic Co., Ltd. promotional business status, industry development and the competitive situation on the basis of a detailed analysis of the application Porter five force model of industry competitive analysis and SWOT analysis, and purchasing behavior in the market on the basis of theoretical analysis , on the company's marketing strategy in conducting research for the further development of the company's marketing strategy to increase market sales for the company, increase market share, maintain and expand markets to provide strong support. Keywords: plastic pipe; marketing strategy; promotion status quo; personal selling
