中小型企業在戰略管理中面對的問題

論文編號:GS377  論文字數:14182,頁數:14  附外文翻譯

摘    要
 全球經濟一體化進程日益加速，市場競爭日益加劇，中國的企業，特別是中小型企業的發展。受到了更加嚴重的挑戰。在跨國公司大舉進入，市場競爭日趨激烈的今人。中國企業，特別是中小型企業如何應對機遇與挑戰、趨利避去.戰勝競爭對手。這是每一個中國企業，特別是中小型民營企業的領導人都無法回避，也回避不了的問題。在我國實施改革開放的近三十年時間里，各類中小型企業迅速成長起來。然而因中小型企業產生的時間短，規模小，資金缺乏，管理經驗不足，限制了其向前發展的步伐。中國經濟逐步從傳統的計劃經濟模式走向市場經濟，企業的整體經營管理水平在不斷提高，中小民營企業要想在全球經濟一體化的形勢下，在市場經濟的劇烈的競爭中求得生存和發展，就必須重視管理、加強管理、提高管理水平，強化企業的核心競爭力和比較優勢。

 關鍵字：中小型企業  管理  研究
 
 
Small and medium-sized enterprises faced by issues in the management of strategic

Abstract：Increasing global economic integration process accelerated. Increasing competition in the market. Chinese enterprises, especially small and medium-sized private enterprises. Be a more serious challenge. In the massive entry of transnational corporations. Increasingly fierce market competition modern people. Chinese enterprises, especially small and medium-sized private enterprises how to respond to opportunities and challenges, Quilt to avoid. Defeat competitors. This is every Chinese enterprise, especially small and medium-sized private enterprises leaders cannot avoid, can avoid the problem. China's implementation of reform and opening up in the nearly 30 years of time, various types of small and medium-sized enterprises to grow up rapidly. However, small and medium-sized enterprises as a result of the short time, a small scale, lack of funds, lack of management experience, limiting the pace of its development. China's economy has been gradually from the traditional model of a planned economy toward a market economy, the overall level of management has been increasing in small and medium-sized private enterprises in the global economic integration in order to the situation, in the market economy in the fierce competition seek survival and development, it is necessary to attach importance to management, strengthen management, and raise the level of management, and strengthen the core competitiveness and comparative advantage.

Keyword: small and medium-sized enterprises, strategic management, research
目    錄

中小型企業的特點及發展現狀………………………………………………………1
中小型企業的特點…………………………………………………………………1
發展現狀……………………………………………………………………………2
中小型企業發展中面臨的問題及實施企業戰略管理必要性………………………4
中小型企業發展中面臨的問題……………………………………………………4
中小型企業也需要戰略管理……………………………………………………5
如何制定中小企業的發展戰略………………………………………………………7
（一）正確分析中小企業所處的行業背景………………………………………………7
（二）制定中小企業發展戰略要分析、掌握政府對這個行業在宏觀政策和法規… 7
（三）制定中小企業戰略，必須充分顧及到該戰略描述的時間…………………………7
（四）制定中小企業戰略要考慮企業所處的地理位置、人文背景………………………8
（五）關注中小企業制定發展戰略與消費市場環境和消費者的關系…………………8
（六）制定中小企業戰略，重視人的因素…………………………………………………9
中小企業發展的九大戰略……………………………………………………………9
重點集中戰略………………………………………………………………………9
（二）生存互補戰略………………………………………………………………………10
（三）“找空白”戰略……………………………………………………………………10
（四）差異化戰略……………………………………………………………………… 11
（五）虛擬經營--信息化戰略………………………………………………………… 11
（六）技術創新戰略…………………………………………………………………… 12
（七）企業文化戰略…………………………………………………………………… 12
（八）人才戰略………………………………………………………………………… 13
（九）中小企業間的并購與聯合戰略………………………………………………… 13
參考文獻…………………………………………………………………………………14