玫琳凱中國(guó)公司銷(xiāo)售人員激勵(lì)體系分析

工商管理論文編號(hào):GS223  論文字?jǐn)?shù):10736,頁(yè)數(shù):18

目    錄
摘    要 I
Abstract II
1銷(xiāo)售人員激勵(lì)理論發(fā)展概述 1
1.1 內(nèi)容型激勵(lì)理論 1
1.2過(guò)程型激勵(lì)理論 2
2 玫琳凱中國(guó)公司概況 3
2.1 玫琳凱概述 3
2.2玫琳凱中國(guó)公司發(fā)展概況 3
2.3玫琳凱的管理理念 3
2.4玫琳凱中國(guó)公司的企業(yè)文化分析 4
2.5玫琳凱中國(guó)公司的銷(xiāo)售模式 4
3玫琳凱中國(guó)公司銷(xiāo)售人員激勵(lì)體系現(xiàn)狀分析 6
3.1玫琳凱中國(guó)公司的人才觀和企業(yè)倫理觀 6
3.2玫琳凱中國(guó)公司銷(xiāo)售人員的薪酬制度 6
3.3玫琳凱中國(guó)公司銷(xiāo)售人員晉升制度 8
3.4玫琳凱中國(guó)公司的“員工制”的推行 9
4玫琳凱中國(guó)公司銷(xiāo)售人員激勵(lì)措施 10
4.1建立基本工資制度 10
4.2完善獎(jiǎng)勵(lì)制度 10
4.3提高銷(xiāo)售人員的福利待遇 11
4.4完善銷(xiāo)售制度 11
4.5完善激勵(lì)制度 11
參 考 文 獻(xiàn) 13
致   謝 14

摘    要
 企業(yè)的發(fā)展需要員工的支持。一個(gè)好的激勵(lì)體系,對(duì)于企業(yè)激發(fā)員工工作熱情、促進(jìn)企業(yè)經(jīng)濟(jì)快速持續(xù)發(fā)展具有重要的作用。激勵(lì)體系運(yùn)用的好壞在一定程上是決定企業(yè)興衰的一個(gè)重要因素。
 本文首先介紹了銷(xiāo)售人員激勵(lì)體系的發(fā)展，并簡(jiǎn)單介紹了玫琳凱中國(guó)公司的概況，從基本工資和獎(jiǎng)勵(lì)等方面分析了玫琳凱中國(guó)公司對(duì)于銷(xiāo)售人員的激勵(lì)體制的現(xiàn)狀，基于以上分析內(nèi)容，提出了完善玫琳凱中國(guó)公司銷(xiāo)售人員薪酬制度和銷(xiāo)售制度，提高玫琳凱中國(guó)公司銷(xiāo)售人員的福利待遇；完善玫琳凱中國(guó)公司的企業(yè)文化等措施。本論文中提出的措施可以幫助玫琳凱中國(guó)公司完善銷(xiāo)售人員的激勵(lì)體系，提高銷(xiāo)售人員的積極性。
 
關(guān)鍵詞：銷(xiāo)售人員；薪酬制度；激勵(lì)；福利

The Analysis of Sale Staff Motivational System of Mary Kay China Corporation
Abstract
 An enterprise's development needs the staff's support. A good motivational system is important to stimulate the staff’s enthusiasm, as well as to promote the enterprise's economic fast sustained development. The motivational system utilization's quality is an important factor in deciding the enterprise’s prosperity and decline in certain degree.
 This article introduces the development of sale staff motivational system. Then it introduces the Mary Kay China corporation’s general situation. It analyzes the current situation of sale staff motivational system by base pay and reward. Based on those analysis, it proposes some corresponding measurements: to complete sale staff salary system and sales system as well as sale staff welfare treatment in Mary Kay China corporation; to complete the culture of Mary Kay China corporation, and so on. The measurements are able to help Mary Kay China corporation to complete her sale staff motivational system as well as to increase the sale staff’s enthusiasm.

 Key Words: Sale Staff ; Salary System; Motivational System; Welfare