[Abstract] As an important intellectual property system, legal protection of well-known trademark system has already experienced a developed, mature, perfect stage, the author tried to put forward some simple views from some questions caused by the definition ,recognition and law protection of well-known trademark in the age of today’s increasingly knowledge-based economy. Key words: Well-known trademark, trademark infringement, anti-dilution, No responsibility 目 錄 一 馳名商標的概念及認定 1 (一)馳名商標概念 1 (二)馳名商標的認定 1 二 馳名商標法律保護制度 2 (一)有關(guān)國際條約對馳名商標的保護 2 (二)我國現(xiàn)行立法對馳名商標的保護 2 三、完善我國馳名商標法律保護的若干建議 2 (一)馳名商標的保護范圍進一步擴及認定標準的進一步量化。 3 (二)建立即發(fā)侵權(quán)制度 3 (三)明確馳名商標的反淡化保護 3 (四)優(yōu)先查處馳名商標侵權(quán)案件 3 參考書目: 4