老年人旅游市場發展的現狀及對策

內 容 摘 要

通過對現有命題的分析，探索了解到當今社會的現狀：老年化趨勢越來越明顯，老年人無論是從空閑時間上、健康狀況上即傳統觀念，都提醒當今社會，這一群體的旅游需求越來越大。從根本問題出發，文章先從現有市場深入挖掘影響老年旅游消費行為的因素，根據自身的理解展開研究，得出相應對策。我國養老服務業發展相對滯后，絕大部分城鄉社區養老服務設施不足，醫療、文化、體育等服務設施綜合使用率較低，服務覆蓋區域和服務人群有限，服務內容單一，社會化專業水平不高。針對現有階段存在的問題及現象，找到適合老年人旅游的營銷方案。

關鍵詞：老年人 旅游市場 可行性分析 營銷策略

目       錄

摘要及關鍵詞································1

1.老年人旅游行為特征分析··························2

1.1老年人收入高，可支配資金自主性強····················2

1.2老年人出游時間自由，"說走就走"·····················2

1.3老年人注重快旅慢游，多以觀光和健康養生為目的··············2

1.4老年人喜歡結伴而行，多選擇報團旅游···················2

2.問題剖析·································3

3.影響老年旅游消費行為的因素························3

3.1親友因素·······························3

3.2文化的因素······························3

3.3經濟因素·······························4

3.4身心因素·······························4

3.5旅游商業環境因素···························4

4.問題對策及解決方法····························4

4.1針對性研發旅游產品··························4

4.2針對性提供優質服務··························5

4.3針對性做好旅游宣傳··························5

4.4針對性給予政策扶持··························5

4.5開發老年旅游產品體系·························5

4.6健全老年旅游的服務監管體系······················6

4.7完善養老保險制度和醫療保險制度····················6

4.8大力開展社區助老旅游服務·······················6

4.9營銷方式人性化····························6

5.結論···································6

6.文獻