教育培訓行業電子商務問題與對策分析——以滬江網為例

摘  要

隨著近年來“互聯網+”的熱潮，一些傳統行業在互聯網的影響下發展得非常迅速，這給我國教育培訓行業帶來了很大的發展契機，教育培訓行業逐漸不只滿足于線下,開始使用電子商務技術,實現“互聯網+教育”。本文對我國教育培訓行業應用電子商務進行探討,詳細闡述了我國具有代表性的教育培訓平臺——滬江網應用電子商務的發展現狀,重點論述滬江網培訓運用電子商務過程中存在的問題,總體來說,具體存在以下幾個問題：課程質量良莠不齊、產品結構不夠合理、營銷推廣線上線下融合不深入、線上線下教學融合不足。最后是針對這一系列問題提出相應的發展對策，旨在促進我國教育培訓行業在應用電子商務中健康穩步的發展。

關鍵詞：教育培訓；電子商務；問題與發展對策

Abstract

With the upsurge of “Internet+” in recent years, some traditional industries have developed very rapidly under the influence of the Internet.This has brought great opportunities for the development of China's education and training industry.. It has gradually become more than satisfied with the offline and started to use e-commerce technology to achieve "Internet + education". This paper discusses the application of e-commerce in China's education industry and its current situation of the development of the e-commerce application of the representative education and training platform in China, namely, Hujiang, focusing on the problems in the process of training and using e-commerce. In general, the following problems exist: the quality of the course is uneven, the product structure is not reasonable, the integration of online and offline marketing is not deep, and the integration of online and offline teaching is insufficient. Finally, this paper puts forward the corresponding countermeasures to these problems, which promotes the healthy and stable development of China's education industry.

Key words:Education and Training; E-Commerce; Problems and Development Strategies 

目  錄

摘要 II

Abstract III

導論 1

1、問題的提出 1

2、本論文相關研究動態 1

3、論文主要研究內容和組織結構 1

一、教育培訓行業電子商務概述 2

1、互聯網對教育培訓行業的影響 2

2、互聯網教育培訓行業狀況 2

二、滬江網教育培訓應用電子商務存在的問題分析 3

1、課程質量良莠不齊 3

2、產品結構不夠合理 4

3、營銷融合度不深入 4

4、線上用戶體驗問題 4

三、教育培訓行業應用電子商務存在問題的發展對策 5

1、提高平臺課程質量 5

2、積極完善產品結構 6

3、線上線下營銷融 6

4、重視提高用戶體驗 7

結論 7

參考文獻 9