CONTENTS
Introduction 1
1. The philosophy and study about luxury consumption 2
1.1 The philosophy about luxury consumption 2
1.2 The study about luxury consumption 4
2. The analysis of modern Chinese luxury consumption 9
2.1 The history of Chinese luxury consumption 9
recent years (2003-2005) 11
3. The shortcomings of modern China's luxury consumption 12
3.1 Immature luxury consuming mentality 12
3.2 Illogical luxury demanding structure 13
3.3 Flawy luxury market structure 14
3.4 Faulty luxury selling channel 14
4．Correcting the wrong and advocating the right 15
4.1 Realizing the luxury merchandise’s positive role on the construction of a harmonious society 15
4.2 Setting up well media environment 16
4.3 Improving the luxury market structure 16
4.4 Changing consuming behavior and advocating correct consumption 16
5. Conclusion 17
Bibliography 18
Abstract: China has represented a sizable proportion in world luxury consumption with the rapid development of economy. A number of serious problems appeared with the increase of luxury consumption, such as conspicuous consumption, symbolic consumption and other problems. Solving successfully these harmful problems is crucial to construct a harmonious society. According to materials that we have at present, former studies about luxury consumption mainly focused on the western developed countries, especially on the American society since the end of 20th century. However the studies concentrating on the Third World Countries represented by China are rare. It is absolutely impractical to solve the problems of China, which is a developing country in the period of social transformation, by imitating western theory totally. Under such background, this paper tries to explore the existing problems and their causes as well as put forward some ways dealing with these problems by contacting nowadays Chinese luxury consumption status with western consuming theory.
Key Words: Luxury; Conspicuous consumption; Symbolic consumption
