試談旅游景點翻譯

英語論文編號:YY233  字數:10572.頁數:29

Contents

 Abstract in English……………………………………………………Ⅰ
 Abstract in Chinese……………………………………………………Ⅱ
 1. Introduction……………………………………………………1
 1.1 The assessment of translation…………………………………………1
 1.2 Definition of tourism…………………………………………………2
 1.3 Scenic spots introduction……………………………………………2
 2.  Problems of tourism translation……………………………………4
 2.1 Linguistic Errors………………………………………………………4
 2.2 Diction………………………………………………………………4
      2.2.1 Proper Name…………………………………………………4
      2.2.2 Pseudo-Equivalence…………………………………………5
      2.2.3 Redundancy…………………………………………………6
      2.2.4 Monotony……………………………………………………6
 2.3 Chinglish……………………………………………………………7
      2.3.1 Mechanical Transfers………………………………………7
      2.3.2 Run-on Sentences……………………………………………8
 2.4 Language and culture………………………………………………10
      2.4.1 Thinking patterns…………………………………………10
      2.4.2 Linguistic taboo…………………………………………11
 3. Types of tourism translation………………………………………12
 3.1 Public Signs in Scenic Spots………………………………………12
 3.2 Advertisement translation……………………………………………14
 3.3 Food translation……………………………………………………15
      3.3.1 Delivering messages………………………………………15
      3.3.2 Cultural exchange…………………………………………15
      3.3.3 Aesthetic value……………………………………………16
 4. Possible solutions……………………………………………………17
 4.1 Literal translation……………………………………………………17
 4.2 Amplification with notes……………………………………………18
 4.3 Free translation………………………………………………………19
 5. Conclusion………………………………………………………………21
 Bibliography………………………………………………………………22
 Acknowledgement………………………………………………………23

ABSTRACT
 Tourism is a booming industry which has given rise to the need attractive translation of scenic spots. The prosperous development of tourist industry not only means foreigners travel to China, but also Chinese visit abroad. When traveling around, visitors will come across many problems such as language misunderstanding or culture gaps. Translation plays a main role in people enjoying scenic attractions.
 Translation of public signs in scenic spots, advertisement of tourism, and food in  places of interest is necessary in most cases. The main functions of public signs in scenic spots are: providing adequate information or arousing travelers’ interest. However, many existing translations are not satisfactory. Various problems exist. And some advertising may lose interest when translated into another language.
    This paper analyzes the features of English translation for scenic spots. As we know, the rapid development of tourism industry attracts more foreigners to China, which entails higher requirements for English interpretation in scenic spots. The aim lies in conveying cultural information, attracting foreign tourists and promoting their interest in traveling to China. Furthermore, this paper provides some possible solutions to the translation problems, which are based on Nida’ functional equivalence theory.
    There are five chapters in this paper. Chapter one introduces the assessment of translation of tourist introduction. Chapter two illustrates the problems of tourism translation. Chapter three introduces the types of scenic spot translation. And the fourth chapter is by applying Nida’ functional equivalence theory to provide some solutions. And the last chapter is the conclusion.

Key words: Translation; Translation of scenic spots information; Advertisement translation; Food translation

試談旅游景點翻譯

摘  要
 隨著經濟的發展，旅游業的快速發展吸引了越來越多的外國游客來到中國觀光旅游,這就對我國的旅游景區英文解說提出了更高的要求。旅游業正在日益蓬勃發展。因為國際間的旅游越來越多，為了保證能更好地享受美景，也不失原意，精確地翻譯是必不可少的。景區英文解說的目的在于充分傳達文化信息,吸引外國旅游者,激發他們的旅游興趣。根據景區英文解說的特點以及解說中應考慮的因素,認為在景區英文解說中應以語篇翻譯為基礎,使景區英文解說達到更好的效果。
 越來越多的外國游客來中國觀光旅游,或者中國游客到國外旅游。旅游資料成為宣傳旅游景點,促進旅游業發展的重要手段。無論在中文翻譯成英文，還是英文翻譯成中文，然而不容忽視的是,國內旅游資料翻譯質量良莠不齊,無論是在正式出版物還是非正式出版物中,各種語言和非語言錯誤或問題仍然隨處可見。旅游資料主要包括旅游景點介紹、旅游宣傳廣告、旅游告示標牌、菜單等,其中尤以旅游景點介紹翻譯最具旅游文體特色,也是旅游資料翻譯中的重點和難點。故本文重點分析中文旅游景點介紹中譯英出現的問題,以奈達的功能對等理論為理論框架,提出嘗試性的解決辦法。
 本文共包括五章: 第一章,介紹了翻譯的理論和旅游翻譯的現狀。 第二章是翻譯景區的問題。 第三章,旅游景點翻譯的種類。第四章，以奈達的功能對等理論為理論框架,提出嘗試性的解決辦法。第五章是論文的總結部分。
 
關鍵詞：翻譯，景點翻譯，廣告翻譯，食物翻譯