白馬湖生態創意城經營策略研究

文化產業管理論文編號:WHCY069 論文字數:12711,頁數:17 附任務書,開題報告,外文翻譯,文獻綜述

目 錄
緒論 1
一、文化創意園區簡介 1
 （一）文化創意產業的定義及特征 1
 1. 文化創意產業的定義 1
 2. 文化創意產業的特征 2
 （二）文化創意園區的分類及經營模式 3
 1. 文化創意園區的分類 3
 2. 主要經營模式 3
二、杭州文化創意園區發展概況 4
 （一）杭州十大創意園區概況 4
 1. 十大創意園區簡介 4
 2. 各園區經營業務 4
 （二）各園區經營模式 5
 1. 各園區特色 5
 2. 各園區經營模式 6
三、白馬湖生態創意城經營策略 6
 （一）白馬湖生態創意城經營現狀 6
 1、經營策略亮點：“農居SOHO” 7
 2、基于SOHO亮點的整個經營策略框架 8
 （二）白馬湖經營策略的優缺點 9
 1、成功之處 9
 2、不足之處 9
 （三）白馬湖經營模式改進對策 10
四、總結 10
致 謝 12
參考文獻 13

摘要：文化創意產業是新世紀新經濟的一個發展方向，文化創意園區是創意產業集聚的結果。在此大背景下杭州市提出要把杭州打造為以文化、創業、環境高度融合為特色的全國文化創意產業中心。白馬湖生態創意城是杭州十大文化創意園區之一，它的特色就是將創意、文化、生態、經濟以及城鄉建設等融合起來發展。SOHO就是體現這一特色的典型模式， SOHO創意園也是白馬湖生態創意城的發展、建設核心。如果這種發展模式能夠被成功運用并逐步完善，形成真正的特色創意經濟，那么它的經濟效益和社會效益都將是巨大的。除此之外，白馬湖生態創意城還有一個名牌項目就是動漫廣場的建設，現已完成一期工程，進入二期的建設。希望通過動漫廣場的名牌效應提高白馬湖生態創意城的知名度，最終使其成為名牌創意園區。目前應該注意各項目的整合，制定切實而可行的經營策略，并逐步落實、完善，形成白馬湖生態創意城自身的完整而具有鮮明特色的產業鏈。
 關鍵詞：白馬湖生態創意城；文化創意園區；SOHO；產業鏈；經營策略

RESEARCH ON THE BUSINESS STRATEGY OF
WHITE HORSE LAKE ECO-CREATIVE CITY
 ABSTRACT: Cultural and creative industry is one of the development direction of the new economy in the new century. In this background,hangzhou government proposed that hangzhou should should be built to be the center of Chinese cultural and creative industries,with culture, pioneering and environmental fusion.White horse lake eco-creative city is one of hangzhou’s ten creative cultural districts,its characteristic is the fusion of creativity,culture,ecological environment,economy and urban-rural construction.SOHO is the typical pattern with this feature,SOHO creative district is the center of the construction of White horse lake eco-creative city.If this pattern can be applied successfully ,as well as be perfected gradually,and it forms real creative economy with characteristics,then it will have great economic benefits and social benefits.Besides, White horse lake eco-creative city also have a famous project, Cartoon square.Now,the first phase of the project have completed, the second phase is being built.The creative district can improve its awareness by the brand effect of Cartoon square. Currently, the project directors must pay attention to the integration of different projects, at the same time ,draw up a feasible , detailed business strategy. What's more，they should implement and perfect the strategy. Eventually, White horse lake eco-creative city will build a complete industral chain with its distinctive characteristics
 Key words: White horse lake eco-creative city，cultural creative districts，SOHO，industral chain，business strateg