從華誼兄弟傳媒集團上市看中國民營影視的發展

文化產業管理論文編號:WHCY085 論文字數:11770,頁數:16 附任務書,開題報告,外文翻譯,文獻綜述

 目  錄
一、緒論 1
二、華誼兄弟上市發展道路 2
（一）廣告公司起步，參與拍攝影視劇大獲成功 2
（二）出色人才管理，獨立制片發行風生水起 3
（三）開創性資本運作，上市野心順利達成 4
三、中國民營影視現狀及存在問題 5
（一）現狀 5
（二）存在問題 6
四、從華誼上市看中國民營影視的發展前景 7
（一）利用出色的融資方式解決資金困局 7
（二）把握優秀人才戰略 8
（三）創業板上市開創中小規模民營影視企業新道路 8
五、結語 9

 摘要：華誼兄弟傳媒集團于2009年底在創業板上市，到目前為止已有半年多時間，運作情況良好。華誼兄弟從廣告公司起步，逐步參與影視劇的拍攝，經過十幾年時間，在王中軍、王中磊兩兄弟的領導下，通過出色的人才管理、獨立制片發行模式和優秀的資本運作，成為了如今內地民營影視行業的領軍人物。現階段的中國民營影視行業正在經歷一個前所未有的良好發展時期，民營影視公司越開越多，制作的國產電影電視劇越來越多，票房也越來越好。面對這樣的情況，許多像華誼兄弟一樣的民營影視企業開始尋求下一步的發展。但是，如今的中國民營影視行業也存在很多問題，例如照搬好萊塢模式、規模化經營不夠、過分依賴大牌導演和演員等。面對這些問題，華誼兄弟的成功上市可以給中國的民營影視行業樹立一個良好的模版。許多有實力的民營影視企業可以像華誼兄弟一樣開發募集資金的多種方式，將人才管理和制作管理放在同等高度上，通過創業板這樣專為中小規模企業服務的平臺上市增強實力。
 關鍵詞：華誼兄弟；民營影視；創業板；上市

STUDY ON THE DEVELOPMENT OF PRIVATE FILM AND TELEVISION INDUSTRY IN CHINA
——TAKING THE LISTING OF HUAYI BROS. MEDIA GROUP AS AN EXAMPLE
 ABSTRACT:Huayi Bros.Media Group has been listing for about half a year since October,2009.It’s going through a excellent operation.Huayi Bros. Media Group was founding as a advertising company and started their TV seris business soon after.About 10 years later,this company has become the leader of private film and television industry in China under the leading of the Wang brothers with their excellent people management,producing management and the finance management.Recently,the private film and television industry in China is under a well environment that had never appeared.More and more companies,more and more films and TV series,better and better box office.Facing this,more and more strong companies has starting to looking for the future development.However,private film and television industry in China still have some problems,like copying the Hollywood mode,lacking of large-scale operate,depending on the famous directors and actors excessively.Facing these problems,the successful listing of Huayi.Bros Media Group may be a good model for some companies.They could try different ways to raise funds,put the people management and the producing management at the same level,or listing on GEM which is special for SME.
 Key words:Huayi Bros.Media Group;private film and television industry;GEM;listing