A STUDY OF THE CULTURAL AND CREATIVEINDUSTRIES
AREA
ABSTRACT: In the world of economic globalization, information technology, market-oriented backdrop, the industry also presents development of new features, industry cluster as one of the trends of today's industry. Nurturing creativity and building industrial park is the development of cultural and creative industries hope for, but cultural and creative industry park, as the promotion of cultural and creative industries is one of the most effective way, has been the development of creative industries as a measure of the level of one of the important criteria . Development as the leading city of Hangzhou in Zhejiang Province, the development of cultural and creative industries have also become its future goals. Based on the advanced experience of the park and learn the depth of typical Hangzhou Creative Industry Analysis and Research, analyzed the development of creative industry parks in Hangzhou and problems, while industrial park in Hangzhou characteristics, the development of innovative targeted strategy for some . So as to enhance the quality of creative ideas and build the park process, so Hangzhou truly "manufacturing" to "create" change, so as to enhance competition in Hangzhou, cultural and creative industries and influence.
KEY WORD: Creative industries; Cultural and creative area; Positioning; Feature
