Based on the breakthrough point of today's women have been occupied the important positions in business activities, set out from the side of women in the commercial activity of which changes in gender and women's own beneficial to have the advantages. Put forward in several decades into the commercial activities of women in the role more and more large, and then a detailed analysis of women in the commercial activity of an active role, including the women in commercial activities insist the idea of win-win cooperation, taking into account short and long-term strategic decision-making, management in the tendency to avoid risks and flexible management model, they play the impact on the commercial activities. Finally, making the prediction of the roles of women in the commercial activities, of which the development trend of concrete from the female environment, academic research and social responsibility aspects of the analysis.
This article hopes to change the role of present women in the commercial activity and share of some status in the current commercial activity of women, I hope to change people's understanding of women and awareness of women in commercial activities.
Key words: Women; Commercial activity; Active role; The operation and management
