提升企業核心競爭力的措施

目      錄

一、何為企業核心競爭力與其對企業發展的作用的闡述····················2

二、提升企業核心競爭力，要求企業從以下幾個方面進行··················2

（一）以技術創新為核心，不斷提高企業的核心競爭力····················2

1、從世界成功企業看技術創新對企業發展的作用·························2

2、從哪幾個方面提升技術創新········································ 2

（二）以信息化為動力················································3

1、沃爾瑪信息化的成功經驗·········································  3

2、信息化的兩個重要環節············································ 3

三、品牌的重要性····················································4

（一）品牌的巨大力量·················································4

（二）樹立良好品牌的六大要素········································4

四、企業的后盾——企業文化··········································4

（一）企業文化的四大功能············································4

（二）如何維護好企業文化············································5

五、總結···························································5

參考文獻····························································6

【摘要】

隨著國際競爭的日益激烈，企業想要在國際市場上站穩腳跟，就必須擁有自己的核心競爭力。本文從企業核心競爭力的基本概念入手，介紹了企業核心競爭力的主要特征和內容，提出培育企業的核心競爭力，要在學習借鑒成功企業先進經驗的基礎上，結合企業本身的特點和優勢。提出要兼收并蓄，形成獨具特色的管理模式、品牌整合能力和企業文化。全方位的提升核心競爭力。

【關鍵詞】：核心競爭力、企業核心競爭力、企業文化……