吉林省零售業物流現狀分析與對策研究

工商管理論文編號:GS132  論文字數:16373,頁數:26

目 錄
 
第一章 緒論 1
1.1 問題的提出 1
1.1.1零售業在經濟中的地位日益凸顯 1
1.1.2物流是零售業的“第三利潤源泉” 1
1.1.3我國零售業及其物流發展滯后 2
1.2 文獻綜述 3
1.2.1我國零售業物流現狀研究 3
1.2.2外國零售業物流研究我國零售業物流現狀分析與對策研究 3
第二章 零售業及零售業物流概論 4
2.1 零售業物流 4
2.2 零售業物流的特點 5
2.3 物流活動對零售業的意義 6
第三章 吉林省零售業物流現狀分析 7
3.1 吉林省零售業物流發展現狀概述 7
3.2 吉林省零售業物流存在的問題分析 9
3.2.1物流效率低下 9
3.2.2信息化水平低 10
3.2.3配送中心效率低下 10
3.3 影響吉林省零售業物流發展的因素分析 11
3.3.1外部物流環境 11
3.3.2物流人才 12
3.3.3物流觀念 12
第四章 吉林省零售業物流發展策略研究 13
4.1 應用物流信息技術，提高物流效率 13
4.2 多渠道選才和員工培訓相結合，獲取高素質物流人才 14
4.3 招商引資 15
4.4 提高服務 15
4.5 經營多元化 16
4.6 大商場跨地區發展，走農村包圍城市的道路 16
4.7 跨業態發展 16
4.8 著眼于新興業態的發展 16
五、吉林省長春市朝陽區重慶路沃爾瑪超市案例分析 16
參考文獻 19
致謝 20

摘要
 
 進入二十一世紀，零售業逐漸成為供應鏈發展的主導力量，對經濟發展和人民生活的影響口益深遠。我國零售業在借鑒國外經驗的基礎上，也取得了快速的發展。與此同時，物流作為企業“第二大利潤源”的重要性也逐漸被認識，國內零售企業開始對原有的物流體系進行改革。
 但現代物流觀念在吉林省的發展還不成熟，零售業物流在建設過程中還存在不少問題，這突出表現在物流運作的效率比較低，物流流程設計不合理。此外，吉林省零售業配送中心和物流信息化的建設也很不完善，配送中心效率低下，功能單一；信息化技術水平落后，運用層次低。這些存在的問題，成為零售業快速擴張的障礙。針對這些存在的問題，我們必須在配送中心、物流信息化建設上加快改革的步伐，結合我國的實際情況，社會化配送中心是一種值得推廣的配送中心模式;在物流信息化建設過程中，企業應從自身實際出發，準確定位信息化的需求層次，完善信息化人才的培訓體系，正確處理信息化與基礎管理之間的關系。當然，現代物流體系的建設不應局限與企業內部，應該從整個供應鏈的角度出發，追求供應鏈物流的一體化。零售業可以依靠其在掌握顧客需求上的優勢，引導供應鏈成員實現物流信息共享，建立穩定可靠的戰略合作關系，建設零售業敏捷物流。本文運用理論研究方法，歸納了國外零售業物流的發展經驗，并與我國的現狀進行對比分析，在此基礎上對吉林省零售業物流的發展進行初步的探討，在配送中心、物流信息化和供應鏈物流建設方面提出了一些建議。
 
 關鍵詞：吉林省；零售業物流；現狀；對策

 Abstract
 In the 21st century, the retail trade becomes gradually supplies the leading force which the chain develops, is profound to the economic development and lives of the people's influence mouth profit. Our country retail trade in profits from the overseas experience's foundation also has made the fast progress. Meanwhile, physical distribution as enterprise “second big profit source” the importance gradually was also known that the domestic Retail business starts to the original physical distribution system to carry on the reform. The modern physical distribution idea is not but mature in Jilin Province's development, the retail trade physical distribution also has many problems in the construction process, this displays prominently in the physical distribution operation efficiency is quite low, the physical distribution flow designs unreasonable. In addition, the Jilin Province retail trade allocation center and the physical distribution informationization's construction are also very imperfect, the allocation center efficiency is low, the function is unitary; the informationization technical level is backward, the utilization level is low. This existence’s question becomes the retail trade fast expansion the barrier. In view of these existence's question, we must in the allocation center, the physical distribution informationization construction speed up the pace of reform, unifies our country's actual situation, the socialized allocation center is the allocation center pattern which one kind is worth promoting; In the physical distribution informationization construction process, the enterprise should actual embark from oneself, locates the informationization accurately the demand level, consummates the informationization talented person's training system, processes between the informationization and the foundation management relations correctly. Certainly, the modern physical distribution system's construction should not limit with the enterprise, should from entire supply chain's angle embarking, the pursue supply chain physical distribution integration. The retail trade may depend upon it to grasp in the customer demand the superiority, the guidance supply chain member realizes the physical distribution information sharing, establishes the stable reliable strategy cooperation, the construction retail trade agile physical distribution. This article utilizes the fundamental research method, has induced the overseas retail trade physical distribution development experience, and carries on the contrastive analysis with our country's present situation, based on this carries on the preliminary discussion to the Jilin Province retail trade physical distribution's development, in the allocation center, the physical distribution informationization and the supply chain physical distribution construction aspect put forward some proposals.
Key word: Jilin Province; Retail trade physical distribution; Present situation; Countermeasure