博通電梯公司發展戰略研究

工商管理論文編號:GS135  論文字數:26139,頁數:41 附任務書,開題報告,文獻綜述

目    錄
1緒論 1
1.1研究背景及意義 1
1.2國內外企業戰略研究綜述 1
1.3論文研究方法與思路 3
2 企業戰略管理理論綜述 5
2.1企業戰略概述 5
2.2企業戰略的類型 7
2.3企業戰略制定步驟 10
3 博通電梯戰略現狀及環境分析 13
3.1博通電梯簡介 13
3.2博通電梯戰略現狀 13
3.3博通電梯內外部環境分析 15
4博通電梯發展戰略設計 23
4.1企業SWOT分析 23
4.2戰略制定的目標與原則 24
4.3總體發展戰略 24
4.4博通電梯核心競爭力的塑造 27
4.5業務戰略規劃 29
5戰略實施保障措施 32
5.1組織管理 32
5.2市場營銷 32
5.3公共關系 33
5.4人力資源 33
5.5財務管理 34
5.6企業文化 34
結 束 語 36
參考文獻 37
致    謝 38

摘    要
 企業發展離不開戰略的指引。企業要健康成長，發展是硬道理，戰略是關鍵。企業總戰略的制定，企業的每個成長時期都應制定與其外部環境相適應的一系列子戰略目標，并與總體戰略相一致，企業才能有步驟、有計劃、有規律的發展。同時在戰略實施過程中，加強對外部環境的敏感性，在調節環路中，要時刻關注環境因素的變化，不斷調整和完善企業的戰略，加強對企業戰略的管理，增強企業戰略的靈活性和可控性，擺脫各種抑制企業成長的因素，推動企業進入新的一輪增強環路，促進企業縱深發展。
 本文通過對博通電梯公司的研究分析，找出該公司在企業戰略制定方面的問題，從而為該公司以后戰略制定提供一定的幫助和建議，以便該公司在以后的經營和發展上能夠順利的進行。
 
 關鍵詞：博通電梯；戰略制定；企業環境；戰略選擇

Research on development strategy of botong elevator company
Abstract
 The enterprise can not develop without the strategy guide. Business to healthy growth and development is the last word, strategy is the key. The total business strategy development, business growth during each of its external environment should be adapted to develop a series of sub-strategic objectives, and consistent with the overall strategy, enterprises can have steps in a planned, orderly development. At the same time in the implementation of the strategy process, to strengthen the sensitivity of the external environment, in the regulation loop, we should always pay attention to changes in environmental factors, and constantly adjusting and improving their strategies to strengthen the management of the firm's strategy to enhance the flexibility of corporate strategy and controllability,Get rid of all the factors inhibiting business growth, encourage enterprises to enter a new round of enhanced loop, promote enterprise development in depth.
 Based on the Broadcom Elevator Company's research analysts to identify the company's corporate strategy development issues, which the company after the strategy formulation will provide some help and advice to the company's future operations and development can be smoothly carried out.
 
 Keywords:botongcompany Strategy development  Enterprise environment   Strategy

摘    要
 企業發展離不開戰略的指引。企業要健康成長，發展是硬道理，戰略是關鍵。企業總戰略的制定，企業的每個成長時期都應制定與其外部環境相適應的一系列子戰略目標，并與總體戰略相一致，企業才能有步驟、有計劃、有規律的發展。同時在戰略實施過程中，加強對外部環境的敏感性，在調節環路中，要時刻關注環境因素的變化，不斷調整和完善企業的戰略，加強對企業戰略的管理，增強企業戰略的靈活性和可控性，擺脫各種抑制企業成長的因素，推動企業進入新的一輪增強環路，促進企業縱深發展。
 本文通過對博通電梯公司的研究分析，找出該公司在企業戰略制定方面的問題，從而為該公司以后戰略制定提供一定的幫助和建議，以便該公司在以后的經營和發展上能夠順利的進行。
 
 關鍵詞：博通電梯；戰略制定；企業環境；戰略選擇

Research on development strategy of botong elevator company
Abstract
 The enterprise can not develop without the strategy guide. Business to healthy growth and development is the last word, strategy is the key. The total business strategy development, business growth during each of its external environment should be adapted to develop a series of sub-strategic objectives, and consistent with the overall strategy, enterprises can have steps in a planned, orderly development. At the same time in the implementation of the strategy process, to strengthen the sensitivity of the external environment, in the regulation loop, we should always pay attention to changes in environmental factors, and constantly adjusting and improving their strategies to strengthen the management of the firm's strategy to enhance the flexibility of corporate strategy and controllability,Get rid of all the factors inhibiting business growth, encourage enterprises to enter a new round of enhanced loop, promote enterprise development in depth.
 Based on the Broadcom Elevator Company's research analysts to identify the company's corporate strategy development issues, which the company after the strategy formulation will provide some help and advice to the company's future operations and development can be smoothly carried out.
 
 Keywords:botongcompany Strategy development  Enterprise environment   Strategy