興隆百貨（沈陽）發展摩爾經營業態的具體對策

論文編號:GS380  論文字數:15148,頁數:15  附外文翻譯

摘　要

 近年來，隨著我國經濟快速增長，消費需求不斷變化，零售業取得了迅猛發展。傳統的以百貨業態為主的零售業態也日趨向多樣化模式轉變，以連鎖為組織特征的超級市場、便民連鎖店正異軍突起，與百貨商場共同構成我國零售業態主體結構模式，摩爾業態成了當前百貨業的一種發展趨勢。Mall全稱Shopping Mall，音譯“摩爾”，指規模巨大，集購物、休閑、娛樂、飲食等于一體，通過設置大面積百貨和超市大賣場及大量不同行業的各類專賣店，兒童及青年游樂設施，文化廣場，餐飲等休閑娛樂項目，能滿足全客層的一站式購物消費和一站式享受（文化、娛樂、休閑、餐飲、展覽、服務、旅游觀光）的特大型綜合購物娛樂中心，屬于一種新型的復合型商業業態。
本文根據我國零售業目前發展現狀，闡述了興隆百貨（沈陽）經營的發展歷程，針對興隆百貨（沈陽）經營現狀及經營中存在的問題，對興隆百貨經營業態轉變的原因進行了分析，提出了興隆百貨（沈陽）發展摩爾經營業態的具體對策，最后對國內百貨業的未來發展趨勢進行了分析研究，提出了面對更加激烈的市場競爭環境，興隆百貨集團進一步發展的思考。
 
 
 關鍵詞：興隆百貨；摩爾業態；對策
 
 Xinglong store (shenyang) mall after business condition present situation analysis and countermeasure
 Abstract:Recent years, along with our country economy growth fast, expended the demand to change unceasingly, the retail trade has obtained the swift and violent development. The tradition also day by day transforms by the general merchandise industry condition primarily retail trade condition to the diverse pattern, take chain-like as organization characteristic supermarket, convenient chain store sudden appearance of a new force, together constituted our country retail trade condition main body structure pattern with the department store, the Mall Industry Condition has become the current general merchandise industry one kind of trend of development. Mall full title Shopping Mall, transliterates “the mall”, refers to the scale to be huge, the collection shopping, the leisure, the entertainment, the diet were equal to a body, through establishes the big area general merchandise and the supermarket sells the field and massive different profession each kind of exclusive agency greatly, the child and the youth amuses the facility, the cultural square, leisure entertainment projects and so on dining, can satisfy the entire guest level the "one-stop" work style shopping expense and the "one-stop" work style enjoy (culture, entertainment, leisure, dining, display, service, traveling sightseeing) the extra large type synthesis shopping recreation center, belongs to one kind of new multi-skill trade industry condition.
 This article according to our country retail trade to develop the present situation at present, elaborated the prosperous general merchandise (Shenyang) manages the development course, (Shenyang) manages the question in view of the prosperous general merchandise which in the present situation and the management exists, has carried on the analysis to the prosperous general merchandise after business condition transformation reason, proposed the prosperous general merchandise (Shenyang) develops the mole after the business condition concrete countermeasure, finally has conducted the analysis research to the domestic general merchandise industry future trend of development, proposed facing the more intense market competition environment, the ponder which the prosperous general merchandise group further develops.

 Keywords: Xinglong store; Mall Industry Condition; Countermeasure

目　錄

一、概述……………………………………………………………………1
（一）經營業態……………………………………………………………2
（二）摩爾…………………………………………………………………2
二、零售業經營模式………………………………………………………2
（一）零售業的分類………………………………………………………2
（二）零售業經營模式的區別……………………………………………2
三、興隆百貨（沈陽）經營現狀的分析…………………………………3
（一）興隆百貨（沈陽）經營現狀 ………………………………………3
（二）興隆百貨（沈陽）經營存在的問題………………………………4
四、興隆百貨（沈陽）摩爾經營業態的對策……………………………5
（一）興隆百貨（沈陽）經營業態轉變的原因分析……………………5
（二）摩爾經營業態的對策………………………………………………6
五、興隆百貨集團進一步發展的思考……………………………………11
（一）我國百貨業發展趨勢…………………………………………………11
（二）興隆百貨集團進一步發展的思考…………………………………12
參考文獻……………………………………………………………………15