皇明集團企業文化研究

論文編號:GS361  論文字數:14749,頁數:15   附外文翻譯

 摘  要
 
 在經濟全球化浪潮的迅猛沖擊下和我國社會主義市場經濟體系的不斷完善下，企業間的競爭日益激烈。當企業發展到一定程度，要想持續發展必須以文化建設作基礎，企業文化對于提高企業的核心競爭力顯得尤為重要。我國著名的經濟學家于光遠說過這樣一段話“國家富強靠經濟，經濟繁榮靠企業，企業興旺靠管理，管理關鍵在文化。”這里所講的文化，不是我們一般理解的文化程度或文化知識、文化娛樂，而是現代管理學中融合了物質和精神文明雙重意義的概念。“追求品質的卓越，我們永無止境”， 是企業文化的核心理念。它激勵著企業踏踏實實，從現在起一步一步做起，通過努力創造和不懈奮斗，形成強有力的職業化團隊，實現公司和員工共同發展的價值觀，企業才能在競爭中立于不敗之地。
 本文首先從企業文化的涵義、表現形式等入手，闡述現代企業文化的特征。然后針對皇明集團企業文化構建過程中的方案現狀進行系統分析，找出皇明集團企業文化構建中存在的問題，總結出皇明集團改進企業文化建設的對策方案，最后論述皇明集團企業文化對企業核心競爭力的影響和在企業發展過程中的重大作用。
 
 
 關鍵詞：企業文化 ；  皇明集團 ；  構建
 

Study on Huangming group enterprise culture's construction

 Abstract: Under the economical globalization tide swift and violent impact with and our country socialist market economy system unceasing consummation, enterprise's competition is day by day intense. When the enterprise develops certain degree,it want to develop continually must being used as the basis by the cultural reconstruction, the enterprise culture regarding enhances the enterprise the core competitive power to appear especially importantly. Our country renowned economist-- Yu Guangyuan had said: this kind of section of speeches “the country depends on the economy prosperously and powerfully, the economic boom depends on the enterprise, the enterprise depends on the management prosperously, manages the key in the culture.”Here says the culture,being not the years of schooling or the cultural knowledge, the cultural entertainment which we understood generally, but it  was in the modern management science fused material and the spiritual civilization double meaning concept. “Pursue quality remarkable, we forever without limits”, is the enterprise culture core idea. It was driving the enterprise is steadfast, from now on and it gradually will start, through will create and the unremitting struggle diligently, will form the powerful professionalism team, the realization company and the staff communal development values, the enterprise can be in an impregnable position in the competition.
 This article is the first from obtaining enterprise culture implication, manifestation and so on, elaborating modern enterprise culture characteristic. Then I carries on the system analysis in view of the huangming group enterprise culture construction process in plan present situation, discovering question which in the huangming group enterprise culture construction exists, summarizes the huangming group to improve the enterprise culture construction the countermeasure plan, finally elaborates the huangming group enterprise culture to the enterprise core competitive power influence and in the enterprise developing process significant function.
 
 
 Keywords: Enterprise culture  Huangming group   Construction
 目  錄

引言…………………………………………………………………………………………1
一、企業文化概述…………………………………………………………………………1
（一）企業文化定義………………………………………………………………………1
（二）企業文化內涵………………………………………………………………………1
（三）企業文化基本特征…………………………………………………………………2
二、企業文化構建內容及現實意義………………………………………………………3
（一）企業文化組成部分…………………………………………………………………3
（二）企業文化構建的必要性……………………………………………………………3
（三）企業文化構建對企業發展的作用…………………………………………………4
三、皇明集團企業文化現狀分析…………………………………………………………5
（一）皇明集團簡介………………………………………………………………………5
（二）皇明集團企業文化現狀……………………………………………………………5
（三）皇明集團企業文化存在問題及分析………………………………………………7
四、皇明集團企業文化構建對策…………………………………………………………9
（一）皇明集團企業文化資源再認識……………………………………………………9
（二）皇明集團企業文化構建對策………………………………………………………9
（三）皇明集團企業文化構建中易出現問題的思考……………………………………12
結束語 ……………………………………………………………………………………14
參考文獻 …………………………………………………………………………………15