YUKO全國連鎖機(jī)構(gòu)多元化經(jīng)營戰(zhàn)略的實(shí)施研究

工商管理論文編號:GS313  論文字?jǐn)?shù):15794,頁數(shù):25，附開題報(bào)告，外文翻譯

目    錄
摘    要 I
Abstract II
第1章 緒論 1
1.1研究意義 1
1.2研究現(xiàn)狀 2
1.3研究內(nèi)容及價(jià)值 3
第2章YUKO全國連鎖機(jī)構(gòu)現(xiàn)狀及實(shí)施多元化經(jīng)營的必要性 4
2.1YUKO全國連鎖機(jī)構(gòu)簡介 4
2.2YUKO全國連鎖機(jī)構(gòu)現(xiàn)狀 4
2.3YUKO全國連鎖機(jī)構(gòu)目標(biāo) 6
 2.4YUKO全國連鎖機(jī)構(gòu)實(shí)施多元化經(jīng)營的必要性 5
第3章YUKO全國連鎖機(jī)構(gòu)實(shí)施多元化經(jīng)營戰(zhàn)略的可能性及條件分析 6
3.1 YUKO全國連鎖機(jī)構(gòu)實(shí)施多元化經(jīng)營戰(zhàn)略的可能性 6
3.2企業(yè)多元化經(jīng)營應(yīng)具備的條件 6
3.2.1 企業(yè)多元化經(jīng)營的根本依托是核心競爭力 6
3.2.2 多元化經(jīng)營戰(zhàn)略的兩個(gè)前提 8
 3.2.3多元化經(jīng)營的條件 7
第4章YUKO全國連鎖機(jī)構(gòu)多元化經(jīng)營戰(zhàn)略實(shí)施方案及改進(jìn)措施 8
4.1人員結(jié)構(gòu)的細(xì)化 8
4.2多元化經(jīng)營的橫向組織調(diào)整 8
4.3強(qiáng)化企業(yè)的核心競爭力 9
4.4立足于現(xiàn)有資本結(jié)構(gòu)的基礎(chǔ)上對企業(yè)內(nèi)部資源進(jìn)行調(diào)整 11
4.5產(chǎn)品結(jié)構(gòu)組合及服務(wù)多元化 13
4.6宣傳渠道 14
 4.7市場 15
第5章YUKO全國連鎖機(jī)構(gòu)多元化經(jīng)營戰(zhàn)略實(shí)施應(yīng)注意的問題 16
5.1多元化經(jīng)營的風(fēng)險(xiǎn) 16
    5.2多元化經(jīng)營應(yīng)注意的問題 17
第6章 結(jié)論 19
參 考 文 獻(xiàn) 20
致    謝  22

摘    要
 借鑒國內(nèi)外的先進(jìn)管理經(jīng)驗(yàn)，結(jié)合YUKO(悠客)全國連鎖機(jī)構(gòu)實(shí)際運(yùn)做情況及世界市場的新形勢，著重從市場多元化經(jīng)營戰(zhàn)略的角度對YUKO(悠客)全國連鎖機(jī)構(gòu)如何更加合理地利用不斷擴(kuò)大的國際市場，求得生存與發(fā)展這一亟待解決的問題進(jìn)行深入剖析。
 本文對以往國內(nèi)外知名企業(yè)發(fā)展戰(zhàn)略的深入分析及總結(jié)，針對YUKO(悠客) 全國連鎖機(jī)構(gòu)現(xiàn)有的運(yùn)行機(jī)制及管理模式提出不足之處，同時(shí)結(jié)合其自身項(xiàng)目條件和項(xiàng)目優(yōu)勢，分析YUKO(悠客) 全國連鎖機(jī)構(gòu)實(shí)施多元化經(jīng)營戰(zhàn)略的可行性和必要性，并且結(jié)合現(xiàn)有的相當(dāng)一部分企業(yè)是完全照搬傳統(tǒng)超市的方式去經(jīng)營和管理便利店，并隨著經(jīng)營規(guī)模的不斷擴(kuò)大，暴露出各種各樣的問題，通過對便利店業(yè)態(tài)的運(yùn)營特點(diǎn)和效用進(jìn)行分析，從而尋找一種適宜這種業(yè)態(tài)及YUKO(悠客)連鎖機(jī)構(gòu)發(fā)展的多元化經(jīng)營戰(zhàn)略。
 經(jīng)過本文對YUKO(悠客) 全國連鎖機(jī)構(gòu)系統(tǒng)詳盡的剖析研究，為其多元化經(jīng)營發(fā)展提供有效的實(shí)施方案，通過嚴(yán)格、有效的方案論證，認(rèn)為多元化經(jīng)營發(fā)展戰(zhàn)略符合YUKO(悠客) 全國連鎖機(jī)構(gòu)的長遠(yuǎn)發(fā)展規(guī)劃，可以為YUKO(悠客) 全國連鎖機(jī)構(gòu)的經(jīng)營發(fā)展提供具有實(shí)際操作意義的幫助。本課題的研究可以讓YUKO(悠客) 全國連鎖機(jī)構(gòu)在激烈的市場競爭環(huán)境下成長，成熟，做到穩(wěn)步的可持續(xù)發(fā)展，并且為戰(zhàn)略擴(kuò)展提供理論與實(shí)際相結(jié)合的依據(jù)，為YUKO(悠客)全國連鎖機(jī)構(gòu)實(shí)施多元化戰(zhàn)略提供一些具有實(shí)際操作意義的幫助。
 
關(guān)鍵詞：YUKO(悠客)全國連鎖機(jī)構(gòu)；多元化戰(zhàn)略；核心競爭力；戰(zhàn)略實(shí)施

Abstract
 From domestic and foreign advanced management experience, combined with YUKO the national chain to do the actual delivery and the new situation of world markets, focusing on business strategy of market diversification from the perspective of YUKO how the national chain of more reasonable expanding the use of international markets, to seek survival and development issues that need to conduct in-depth analysis.
 Well-known enterprises at home and abroad for the past development strategies in-depth analysis and summary for YUKO the existing national chain organizations operating mechanism and management model inadequacies, combined with its own advantages of the project and project conditions, and in line with the existing a significant portion of business is supermarket full copy of the traditional approach to the operation and management of convenience stores, and with the continuous expansion of business scale, revealing a wide range of issues. Format of convenience stores operating characteristics and the effectiveness of the analysis, in order to find a suitable format and that YUKO the diversity of institutional development chain management strategy.
 After this paper, YUKO National Chain System Analysis detailed study of its diversified business to provide effective implementation of development programs, through strict and effective demonstration of the programs that meet the diversified development strategy YUKO the National chain of long-term development planning agencies can YUKO the operation of the national chain of development agencies with the help of practical significance. The purpose of this research topic is to let YUKO the national chain in the highly competitive market environment in the future, mature, and sustainable development to achieve a steady and strategic expansion to provide a combination of theory and practice of the basis for the YUKO the implementation of the national chain of institutions to provide some diversification strategy with the help of practical significance.
 

 Keywords: YUKO the national chain of institutions; Diversification strategy; Core Competence; strategy implementation