摘 要
20世紀80年代以來，各行各業的戰略聯盟如雨后春筍般不斷涌現，公司之間的合作也隨之迅猛發展。現代管理大師Peter F Drucker指出，商界的最大變化之一就是越來越多的交易不是基于所有權關系、而是基于伙伴關系進行的。他們共同參與競爭、利益分享、風險共擔。
同時，我們也不難看出，世界已經進入了以知識為主導的時代。在這個時代中，知識已經成為了當今世界不斷發展前進的主要動力。知識成為企業最重要的戰略資源和可持續競爭優勢的源泉。企業開始在企業內部引進知識，并與不同的企業建立戰略聯盟，從其他企業獲取知識，或者與其他企業合作創造知識，尋求聯盟伙伴之間的知識服務，使企業獲得持續的能力。
知識服務是信息社會的核心能力，是知識應用與知識創新的需求。知識服務通過對知識信息的析取、整合、集成、創新，并將其融入用戶的問題解決和環境分析之中，從而提高對用戶活動的支持層次和力度。然而，制造業企業聯盟知識服務還處在起步狀態，在實踐中知識服務效果并不理想。因而其理論研究特別是模式研究成為企業界和學術界關注的焦點。
本文對企業聯盟、知識服務、知識服務模式的理論知識進行研究，包括它們的概念、特點、類型等方面。重點研究了知識服務模式，從不同角度對知識服務模式進行了分類。分析了制造業企業傳統知識服務模式和基于信息技術的現代知識服務模式。然后對傳統和現代的知識服務模式進行了對比，得出制造業企業聯盟知識服務模式的發展趨勢并構建博弈模型，從而對我國制造業企業提出一些建議。使我國制造業企業在知識經濟的大潮中把握知識服務的規律，提高自身的學習能力，在全球競爭中脫穎而出。
關鍵詞：企業聯盟；知識服務；知識服務模式
Abstract
Since 1980's, a wide range of strategic alliances are emerging like mushrooms, so is the development of cooperation between companies. Master of Modern Management Peter F Drucker pointed out that one of the largest changes in the business sector is the growing number of transactions which are not based on ownership, but on the basis of partnership. They take part in the competition, benefit-sharing, risk-sharing together.
At the same time, it is also not difficult for us to find that the world has entered into an era of knowledge-oriented. In this age, knowledge has become the main driving force of the continuous development world. Knowledge becomes the most important strategic resource and a source of sustainable competitive advantage. Enterprises began to introduce in-house knowledge, and establish strategic alliances with a variety of enterprises to acquire knowledge from other enterprises, or cooperate with other enterprises to create knowledge and seek knowledge services between alliance partner’s to enable the continued ability of enterprises.
Knowledge services are core competencies of the information society and needs of knowledge innovation and application. Knowledge service enhance the user’s the support level and intensity on business activity through knowledge and information extraction, integration, integration, innovation, and integration into the user's problem-solving and environmental analysis. However, knowledge service of Manufacturing Enterprises Union is still in the initial state, and the practice results are unsatisfactory. Therefore, theoretical research and model research in particular have become the focus of attention of the business community and academia.
In this paper, we study enterprise alliance, knowledge services, and theoretical knowledge of knowledge services model, including their concepts, characteristics, types and so on. Emphasis is put on knowledge services model. And it is classified from different angles. Analysis of knowledge service model of manufacturing enterprises and modern information-technology-based knowledge service model are put forward. Then we get the development trend of knowledge service model of the manufacturing enterprises alliance and build a game model through comparison of traditional and modern knowledge service models, which enables us to make some suggestions to China's manufacturing enterprises. This makes China's manufacturing enterprises grasp the laws of knowledge services in the tide of the knowledge-based economy to enhance their own ability to learn and stand out in the global competition.
Key words:Enterprise alliance; Knowledge services;Knowledge service model
