現代企業文化管理之我見10

目     錄

一、現代企業文化管理的概念·······························2

（一）企業文化的內涵與特點·······························2

1.1企業文化的內涵····································2

1.2必要性············································3

1.3可塑性············································3

1.4延續性············································3

（二）企業文化的結構·····································4

1.1觀念層············································4

1.2制度行為層········································5

1.3符號層············································5

（三）企業文化的功能·····································6

1.1導向功能··········································6

1.2凝聚功能··········································7

1.3激勵功能··········································8

1.4約束功能··········································8

二、企業文化管理現狀與存問題的分析·······················8

（一）企業為什么要形成正確的價值觀和經營理念············8

（二）企業為什么要有共同的行為準則和行為規范············9

（三）什么是企業的內外和諧······························9

三、企業文化管理的建設與創新·····························9

1.1企業文化要以人本主義觀念為基準······················9

1.2企業文化管理要以企業利益為參考點····················9

1.3企業文化管理要與時俱進適應時代發展·················10

四、參考文獻············································11

一、現代企業文化管理的概念

    關于企業文化管理的概念，國內外的學者有各種不同的理解和表述，據統計，國內外關于企業文化的定義大概有180多種，也就是說，幾乎每個管理學家都有企業文化的定義。我國學者魏杰提出：所謂企業文化就是企業信奉并付諸于實踐的價值理念，也就是說，企業信奉和倡導并在實踐中真正實行的價值理念。企業文化是一種主觀觀念，又稱公司文化，一般是指企業逐步形成的為全體員工所認同、遵守，帶有本企業特點的價值觀念，是企業在經營管理過程中創造的具有本企業特色的精神總和，對企業成員有感召力和凝聚力，能把眾多人的興趣、目的，需要以及由此產生的行為統一起來，是企業長期文化建設的反映。