人壽保險公司在企業年金市場的地位

目       錄

內容摘要············································2

我國企業年金業務的發展歷史、現狀與發展前景··········3

我國企業年金的發展歷史與現狀····················3

存在的問題······································4

我國企業年金的發展前景··························4

保險公司在企業年金市場中的競爭優勢··················5

多樣化的產品鑄造了其獨特的產品優勢·············5

專業的精算人才打造了強大的技術優勢·············5

成熟的銷售渠道為銷售提供保證···················6

資產負債匹配強化了其管理優勢···················6

服務方式靈活增強業務優勢·······················6

先進的賬戶管理提供靈活方便快捷的服務優勢·······7

審慎監管確保安全的雙贏經營的優勢···············7

綜合保障優勢···································7

人壽保險公司在企業年金市場中的地位··················7

作為受托人經營管理企業年金·······················7

作為企業年金的賬戶管理人·························8

作為企業年金基金的投資管理人·····················8

發揮壽險公司在企業年金市場中作用的幾點建議··········9

 強化產品開發設計，提高產品的靈活性·············10

 加速自身現代企業制度的建設步伐··················10

 加速人才的培養和對企業年金理論的研究············10

 拓展和鞏固客戶資源，打造公司品牌················11

 提供企業年金的綜合增值服務······················11

參考書目························································12

內 容 摘 要

我國企業年金的發展還處于初級階段，還存在許多問題，但其有著巨大的發展空間，這對保險公司來說是機遇也是挑戰，所以人壽保險公司應發揮自身占有的優勢找準自己的位置，積極主動參與市場競爭，才能在我國企業年金市場的發展中找到新的利潤增長點。