房地產市場狀況及營銷對策研究

內 容 摘 要

隨著我國經濟的發展，房地產行業已成為我國國民經濟的重要產業支柱之一。對我國經濟建設有著不可忽視的作用，房地產市場情況也備受群眾的關注，整個房地產市場的競爭也日益明顯。目前房地產市場的況也是備受廣大人民群眾的關注，從房價、供求不平衡、金融市場面臨的風險、銷售市場狀況等問題都引起了政府和開發商的高度重視，在確保房地產市場穩健發展的情況下，房地產營銷策略工作作為房地產營銷的重要環節，研究房地產市場營銷策略的創新工作，對推動房地產市場開發及經營有著重要作用，本文就房地產市場狀況及營銷策略進行討論，得出有價值的結論。

[關鍵詞]：房地產、房地產市場狀況、問題、營銷及策略

目       錄

內容摘要 ···············································3

1.房地產行業············································5

1.1 房地產的發展背景··································5

1.2 房地產市場對中國經濟的影響力······················5

2.房地產的市場狀況······································6

2.1 房地產市場房價過高····························6

2.2 房地產市場供大于求的狀況····························7

2.3 房地產市場兩極化·······················8

2.4房地產行業金融風險狀況····················9

2.5 銷售市場分布狀況·························10

3.房地產市場營銷存在的問題······················11

4.房地產市場的營銷對策··································12

4.1 市場定位策略····································12

4.2品牌營銷策略········································12

4.3 價格營銷策略······································13

4.4 人文服務營銷························· 13

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