對我國電影產(chǎn)業(yè)鏈開發(fā)問題的探討

XCLW48630  對我國電影產(chǎn)業(yè)鏈開發(fā)問題的探討  (字數(shù)：8490)

摘要

在國際競爭的新階段，許多國家將此作為發(fā)展文化產(chǎn)業(yè)的重要戰(zhàn)略。1993年以來，中國政府對電影產(chǎn)業(yè)進行了全面改革，中國電影產(chǎn)業(yè)進入了從計劃經(jīng)濟向市場經(jīng)濟過渡的時代，開始走向工業(yè)化。中國電影產(chǎn)業(yè)改革取得了一定成效，由于種種歷史缺陷，當前中國電影產(chǎn)業(yè)的整個機制不協(xié)調(diào)，地方鏈條腐敗。減少電影制作的調(diào)查。電影發(fā)行和放映的弊端，電影周邊產(chǎn)品的薄弱發(fā)展，阻礙了中國電影產(chǎn)業(yè)鏈形成良性循環(huán)，也正在努力尋找建設中國電影產(chǎn)業(yè)鏈的對策。希望能盡快消除所有不利于發(fā)展的產(chǎn)業(yè)鏈瓶頸。為中國電影業(yè)的良好發(fā)展做出了微薄的貢獻，這也是本文的目的和意義所在。

關鍵詞：電影產(chǎn)業(yè)鏈；產(chǎn)業(yè)鏈開發(fā)；策略研究

Abstract

In the new stage of international competition, many countries regard this as an important strategy for the development of cultural industry. Since 1993, the Chinese government has carried out a comprehensive reform of the film industry. The film industry in China has entered an era of transition from a planned economy to a market economy, and began to move towards industrialization. The reform of China's film industry has achieved certain results. Due to various historical defects, the whole mechanism of China's film industry is not coordinated and the local chain is corrupt. Reduce the investigation of film production. The disadvantages of film distribution and projection, and the weak development of film peripheral products have hindered the formation of a virtuous circle in China's film industry chain, and efforts are being made to find countermeasures to build China's film industry chain. I hope to eliminate all the industrial chain bottlenecks that are not conducive to development as soon as possible. This is also the purpose and significance of this paper.

Key words: film industry chain; industry chain development; Strategy Research

目錄

前言 1

一、電影產(chǎn)業(yè)鏈的相關概念闡述 1

（一）電影產(chǎn)品 1

（二）電影產(chǎn)業(yè)鏈 1

（三）產(chǎn)業(yè)鏈及其特征 2

（四）電影產(chǎn)業(yè)鏈分析 2

（五）我國電影產(chǎn)業(yè)鏈的發(fā)展現(xiàn)狀 3

二、我國電影產(chǎn)業(yè)鏈發(fā)展中存在的問題 4

（一）我國電影制片業(yè)的不景氣 4

（二）電影發(fā)行放映體系的不完善 4

1.院線數(shù)量少并且規(guī)模小 4

2.制片業(yè)不景氣導致院線無法實現(xiàn)規(guī)模化運營 5

3.我國影院整體條件差 5

（三）電影周邊產(chǎn)品開發(fā)乏力 5

三、我國構建電影產(chǎn)業(yè)鏈的對策 6

（一）積極發(fā)展類型電影 6

1.樹立起完整的類型觀念 6

2.實現(xiàn)電影類型的本土化 6

（二）推動院線規(guī)模運營和建設現(xiàn)代化影院 7

1.選擇集中式發(fā)展的模式 7

2.建設現(xiàn)代化影院 7

（三）切實有效地開發(fā)電影周邊產(chǎn)品 7

1.選擇適合我國國情的電影周邊產(chǎn)品開發(fā)式 8

2.加強知識產(chǎn)權保護 8

3.電影產(chǎn)業(yè)鏈各個環(huán)節(jié)聯(lián)合行動 8

總結(jié) 8

參考文獻 10