網絡時代傳統媒體（報紙、廣播、電視）的轉型路徑探析

目    錄

第一章總 論····························································································3

1.1論文摘要·····························································································3

1.2論文目的·····························································································3

1.3論文意義·····························································································3

第二章網絡時代催生新媒體

2.1 網絡時代背景·······················································································3

2.2 互聯網時代新媒體產業發展現狀································································4

2.2.1 政策有支持·····················································································4

2.2.2 經濟有動力·····················································································5

2.2.3 技術有突破·····················································································5

第三章傳統媒體遭遇新聞傳播形式的挑戰·························································5

3.1新聞消費習慣改變與傳統新聞理念的矛盾······················································5

3.2新型傳播形式的特點················································································6

第四章 傳統媒體得靠“融媒體”活起來······ ·················································6

4.1傳統媒體的蛻變之勢·····································································7

4.2傳統媒體采編人員如何進化······························································7

4.3媒體更要了解受眾  依靠內容圈粉大眾·························································8

5.2融媒體下 錘煉媒體人的全能······································································9

第五章 以人民日報為例  看傳統媒體的成功進化·················································9

5.1 《人民日報》擁抱新媒體 成功進化·····························································9

5.2組建工作室，完善新機制··········································································10

5.3抓重點項目，有內容有技術····································································10

第六章 結語························································································10

參考文獻································································································11

第一章 總論

1.1論文摘要：

網絡時代的信息技術在社會中已經深刻影響并改變人的生活，互聯網與新媒體日益成為大家關注的焦點。網絡時代，我們看見媒體傳播也在依靠著互聯網滲透到世界每個角落。其速度之驚人，范圍之廣意識到互聯網到來的媒體傳播革命，正在改變受眾對媒體的接受方式和使用習慣。

當社會大眾在互聯網中用微博、微信、QQ、貼吧、論壇等互動媒介傳播具有共同價值觀、歸屬感的新聞內容，或者實效發生的事情時，媒體的角色也由官方的一方口徑變成了全民自媒體時代。本論文將從網絡時代促進互聯網媒體誕生，傳統的新媒體如何突破新媒體的沖擊并形成自我的核心競爭力，確保在互聯網環境下媒體正面內容及傳播平臺不可代替的一席之地。