國外名牌商品的翻譯

英語論文編號:YY456  論文字數:5356.頁數:19

Contents

1．Introduction 1
2．Aim of Brand Translation 2
3．Methods of Foreign Brand Translation 3
 3.1 Phonetic translation 3
 3.2 Semantic translation 3
 3.3 Phonosemantic translation 5
4．Sociocultural Factors Affected Brand Name Translation 7
 4.1. Chinese traditional idea and value 7
 4.2. Traditional Chinese literature and literary allusions 8
 4.3. Consumer gender 9
5．General Principles of Brand Translation 10
 5.1 Exquisite Examples of Translation 10
 5.2. To be faithful to the products 12
 5.3. To be simple but creative 12
 5.4. To be colourful and imaginable 12
 5.5. Be complying with culture of source language 12
6．Conclusion 13
Acknowledgements 14
References 15

摘    要
 本文結合大量的國內外品牌名稱翻譯的具體例子，指出商品品牌的翻譯在商業(yè)中的重要作用，同時探討了國外知名品牌在進入中國市場時，英譯漢時所采用的翻譯技巧，即音譯，意譯和音譯結合的方法。同時品牌名稱在譯成中文時要注意社會文化因素對品牌譯名的影響，這些包括：中國的傳統(tǒng)思想和價值觀取向，中國傳統(tǒng)文學和典故，消費者性別等。本文通過對具體的經典品牌名稱翻譯例子的分析，總結出結論：在翻譯商品品牌名稱時要遵循忠于商品，簡單又要有創(chuàng)造性以及忠于源語等原則。
 
 關鍵詞：品牌；翻譯；價值觀取向；消費者性別；源語

ABSTRACT
 This paper pointed out the importance of brand name translationin in commerce with a large number of specific examples. And studied the translation skills used by the tanslators while a foreign brand came into the Chinese market. These skills include phonetic translation, semantic translation and phonosemantic translation. Meanwhile, when doing the brand name translation, the translator must pay attention to the sociocultural factors which can affect the translation a lot.these facts mainly include Chinese traditional idea and value, traditional Chinese literature and literary allusions and consumer gender. Moreover, the paper also cited the brand name translation examples to come to the conclution that the translator needs to comply with the general principles such as to be faithful to the products, to be simple but creative, complying with the culture of source language.

Keywords：brand name; translation; value; consumer gender; source language