外貿公司網站英譯研究之目的論視角

英語論文編號:YY546  論文字數:9552.頁數:26

Contents

1. Introduction 1
2. Current situation and features of company website translation 2
 2.1 Current situation of company website translation 2
 2.2 Samples of famous foreign company website 3
 2.3 Features of company website translation 4
3. The skopos theory and company website translation 6
 3.1 Introduction of Skopos theory 6
 3.2 The wrong types of translation from the perspective of Skopos 8
4. Analyses of website translation of foreign trade company in Zhejiang province 13
 4.1 Functional translation errors 13
 4.2 Liguistic translation errors 16
 4.3 Cultural translation errors 19
5. Conclusion 20
Acknowledgements 21
References 22

摘    要
 隨著我國經濟的飛速發展，特別是加入WTO之后，我國企業與國外的交流與日俱增，貿易額逐年增加，出現了一批在國際上有知名度的企業。本文將從目的論著手，討論關于企業網站英譯的一些錯誤和避免其發生的方法。首先，本文將引用一些知名外企和外貿公司的網站英文版做為范本，將討論各自的利與弊，并且把現在企業網站翻譯上的主要錯誤系統地展現給讀者。接下來，文章介紹作為本文重要理論支撐的目的論，從介紹目的論的大概，分類，以及從目的論的視角下來觀察網站翻譯的謬誤：功能性翻譯錯誤，語言性翻譯錯誤，文化性翻譯錯誤這三方面為主。最后將以這三方面為切入口，例證網站翻譯的錯誤，以及解決方案。最后總結網站翻譯的方法及應避免的普遍性錯誤，以期給今后的網站翻譯提供一個可行性方案。 
 
 關鍵詞：企業網站；翻譯；目的論

ABSTRACT
    With the rapid development of China’s economy, in particular, is the inclusion of WTO, Chinese enterprises exchange information with foreign companies, trade volume increasing year by year, there have been a number of well-known international companies. This paper tends to discuss the English translation on company website, and the ways to avoid some error methods from the perspective of Skopos Theory. First the author quotes some famous foreign and foreign trade company websites as models of the assay, discusses their respective advantages and disadvantages, and presents the main corporate website translation errors systematically to the readers. Secondly, the author introduces Skopos Theory as the main theoretical support, demonstrates the purpose of the classification, and from this perspective, some website translation errors are observed: functional translation errors, language translation errors and culture translation errors. Then the paper goes deeper into these three areas, exemplifying the company website translation errors and their solutions. At last, the paper sums up translation methods and the universal mistakes which can be avoided in order to provide a sample for the further website translation.

Key words：company website; translation; skopos theory