歸化和異化在商務英語翻譯中的應用

英語論文編號:YY559  論文字數:6415.頁數:23

歸化和異化在商務英語翻譯中的應用---以商務英語翻譯中公司簡介的英譯為例

Contents
1. Introduction 1
1.1 General introduction. 1
1.2 Research problems. 2
2. Company Profile Translation 3
2.1 Characteristics of Company Profile 3
2.2 Criteria of Company Profile Translation 5
3. Domestication and Foreignization 8
3.1 General View on Domestication and Foreignization 8
3.2 Domestication 8
3.3 Foreignization 9
4. The Application of Domestication and Foreignization in C-E Company Profile Translation 10
4.1 The existing problems in company profile translation 10
4.2 Sample analysis of C-E company profile translation 10
4.3 The Influential Factors of Domestication and Foreignization in Company Profile Translation 13
5. Conclusion 15
Acknowledgements 16
References 17

摘    要

 如今，中國企業進入國外市場呈現上升趨勢。特別是中國全面入世之后，很多企業已經將公司簡介翻譯成英文。然而，通過一定數量的觀察研究發現，多數公司譯文質量差強人意。鱉腳的翻譯有損公司的形象，更有可能導致公司經濟方面的損失。
 本文以韋努蒂提出的歸化異化理論為框架，通過對幾個有代表性的公司簡介英譯的分析，闡述了如何適當地運用歸化和異化理論來解決公司簡介英譯中的問題。公司簡介翻譯的首要目的是為了傳遞信息，更多考慮如何使譯文傳遞的信息便于讀者理解和接受，如何最有效地實現譯文預期的功能和目的，原文的形式和內容往往要服從于譯文的需要，服從于文本的交際功能。由此可見，公司簡介翻譯的主要策略為歸化。當然，異化的策略也是不可或缺的，例如在詞匯層面上有時異化是很好的解決辦法。同時，翻譯不僅僅是一個語言層面的翻譯過程，翻譯時譯者要根據客戶或委托人的要求，結合翻譯的目的和譯文讀者的接受能力，從原作所提供的多源信息中進行選擇性的翻譯。

關鍵詞：公司簡介英譯；歸化；異化；翻譯策略
 
ABSTRACT
 Today, an increasing number of Chinese businesses are entering foreign markets. Especially with China’s full access to WTO, many of these companies have their company profiles translated into English to facilitate the advertising of their goods or services in a foreign market. An examination of these translations has revealed the quality of translations leaves much to be desired. Poor translations can damage the image of a company at best and result in adverse financial consequences at worst.
 The present paper applies Venuti’s Domestication and Foreignization as the theoretic framework. With analyzing several representative company profile C-E translations, this thesis tries to discuss how to resolve the problems in company profile translation by proper use of Domestication and Foreignization. Company profile translation mainly aims to offer information, so the apprehension of target readers and acceptability of translated versions should be put at the top place. Domestication is, therefore, an appropriate strategy in business translation, but it dose not always work. Because in some cases, foreignization is more effective, such as in lexical level. Besides, translation is not merely a linguistic process. Guided by the translation brief and taking into account of the translation purpose and the acceptability of the target readers, the translator selects certain items from the source-language.

Keywords：company profile translation; domestication; foreignization; translation strategy