商務英語信函寫作的特點

英語論文編號:YY375  論文字數:6415.頁數:26 ,附開題報告

商務英語信函寫作初探
Contents
摘 要 2
Abstract 3
Contents 4
Introduction 5
1.  Characteristics in Business English Letter Writing 6
1.1. The Role of Business English Letter 6
1.2. Some Features of a Good Business English Letter 7
1.3. Types  of Business English Letter 7
2.  Principles of Business English Letter 7
2.1 Consideration 8
2.2. Correctness 9
2.3. Completeness 10
2.4. Concreteness 11
2.5. Conciseness 12
2.6. Clarity 13
2.7. Courtesy 13
3.  Difference Between Business English and Normal English 15
3.1. Use Terms and Acronyms 15
3.2 Use Customary Sentences 16
3.3. Different Meaning 16
4. Politeness Principle in Business English Letter 17
4.1 Tact Maxim 18
4.2 Generosity Maxim 18
4.3 Approbation Maxim 18
4.4 Modesty Maxim 19
4.5 Agreement Maxim 19
4.6 Sympathy Maxim 19
5. Skills of Business English Letter Writing 20
5.1.Choice of Words 20
5.1.1. Adopt Affective Word 20
5.1.2. Adopt Modal Verb 21
5.1.3 Adopt Mild Tone 21
5.1.4 Adopt Your-Attitude 21
5.2 Sentence Pattern and Grammar Use 22
5.2.1. Adopt Interrogative Sentence rather than Imperative sentence 22
5.2.2. Adopt Subjunctive Mood 22
5.2.3. Adopt Passive Voice 23
5.2.4. Change the tense 23
5.2.5. Weaken the negative 24
Conclusion 25
Acknowledgements 25
Bibliography 25

摘 要
 隨著社會經濟的迅猛發展，商務信函已逐漸成為人們在經濟領域中交流的重要手段之一，通過它人們可以交流信息、聯系業務、商談貿易、磋商、處理問題、建立友誼等。商務英語信函作為一種英語書面語篇具有很強的針對性和目的性，在詞語選擇，句法結構，和篇章建構等方面都與一般的英文寫作有著很大的不同，他具有自己的獨特性。這就決定了商務信函必須得注重禮貌原則。
   本文主要介紹商務英語信函寫作的實用性，其獨特的語言特征，句法結構，以及從語用學禮貌的角度闡述了商務英語信函的寫作方法和技巧，并從商務電函的詞匯使用，句式使用等方面說明如何去寫禮貌得體的商務信函。

關鍵詞：商務英語信函寫作  禮貌原則  委婉表達

My Initial Study on Business English Letter Writing

Abstract
With the rapid development of the social economy, business letter has gradually become one of the important means of communication in the economy field. Through it people can exchange information, contact business, bargain trade, negotiate, transact the issue, set up the friendship and so on. As one kind of the English writings, business English writing has very strong pertinence and teleology in words choice, sentences structure, chapters’ construction and other aspects it’s different from the general English writing, it has its own unique. This determines that business letters must pay attention to politeness principle.
This thesis mainly introduce the practicality of business English letters writing, its unique language features, syntactic structure, and from the perspective of pragmatics---politeness to expound the writing methods and techniques of the business English letters, at the same time, it explain how to use the business vocabulary and the sentence to write a polite and decent business letter.
Keywords: business English letter writing, politeness principle, euphemism