從等效原則角度研究公示語翻譯

論文編號:YY733  論文字數:3850.頁數:08

從等效原則角度研究公示語翻譯

Analysis of Public Signs from the Perspective of Equivalence Principle

 摘要：公示語，就是公開和面對公眾,告示、指示、提示、顯示、警示、標示與其生活、生產、生命、生態(tài)，及其相關的文字及圖形信息。作為一種交際工具，它用寥寥文字、簡明易解的圖標或文字與圖標相結合等方式把必要的、有用的信息傳達給大眾。根據關聯(lián)理論的觀點,翻譯這類文本時應該重視語境的作用，增加關聯(lián)度，擴大認知環(huán)境,以達到語用等效目的。本文以等效原則的相關理論為框架，結合資料對靜態(tài)和動態(tài)的公示語翻譯進行實證研究，以期有助于提高告示文本翻譯的質量。
 
關鍵詞：等效原則；公示語；靜態(tài)公示語；動態(tài)公示語

Abstract: Public signs, namely bulletin, instruction, presentation, show, cautions, marks and all kinds of writing or graphic information that are related to livelihood, production, life and ecology and open to public. As a communication tool, public signs convey necessary and useful information to the public by combining a few words, simple icon or text icons. According to the Relevance Theory, when translating these texts, translators should pay attention to the role of context, to increase relevancy, to increase environmental awareness so as to achieve the purpose of pragmatic equivalence. This paper aims to improve the quality of the translation of public signs through the empirical research in the translation of public signs in static and dynamic states respectively under the guidance of Equivalence Principle.

Keywords: Equivalence Principle； public signs； public signs in static states； public signs in dynamic states
 
 
Contents

1. Introduction.2
2. Equivalence Principle.2
3. Translation of Public Signs and Equivalence Principle.3
 3.1 The Translation of Public Signs in Static Forms3
 3.2 The Translation of Public Signs in Dynamic Forms4
4. Conclusion.6
Acknowledgements7
References8