奧巴馬演講策略

論文編號:YY716  論文字數:8617.頁數:28

 Obama’s Speech Making Strategies
 
 ABSTRACT
 
 One of the reasons Barack Hussein Obama won his presidential election of the United States of America is that he knows how to deliver a powerful speech. In 2004, when a little-known senator from Illinois gave the keynote speech at the Democratic National Convention he started it all. That senator was Obama. It was a remarkable speech - poetic, and inspiring. The people who heard it would remember it for a long time.
 This paper attempts to analyze the significant roles that ethical appeal, language appeal and gestural appeal play in English speeches. These three appeals serve to achieve the ultimate goal of strengthening the persuasive force of the speakers who aim to inform and persuade. The sample data has been collected from some keynote speeches of President Barack Obama and some personal experience that the author has had by taking part in some competitions and public presentations.
 The sample analyses testify to the conclusion that ethical appeal, language appeal, and gestural appeal are very important parts for a successful public speaking; if used probably and creatively they can help establish the credibility of the speaker, arouse the desired emotions in the audience and get them around to accepting the speaker’s way of reasoning and eventually resonate the speaker with the audience. This paper has the practical purpose of offering some guidance in theory and practice to students interested in public speaking, an important skill in modern society.
 
 Key words: Obama, appeal, speech, public speaking, body languge

 奧巴馬演講策略
 摘    要
 巴拉克•奧巴馬能成為當今美國總統,其中一個重要因素是他卓越的演講策略。在2004年美國民主黨全國代表大會上,一位鮮為人知的伊利諾斯州的參議員發表了一篇富有激情、振奮人心的演講，為他鋪墊了成功的道路,他就是巴拉克奧巴馬。當場所有的人無不為之鼓舞、喝彩。
 這篇論文主要借助美國現任總統巴拉克奧巴馬的演講案例來分析人格魅力，語言魅力和手勢這三種魅力在英語演講中所扮演的重要角色。這三者是每篇優秀演講能最終用以打動和感染觀眾所必備的因素。本文主要是收集奧巴馬一些主要的演講，并結合作者親身經歷的一些演講比賽經驗和公共演講的心得體會做題材。
 所有的闡述都為表明，人格魅力、語言魅力和肢體語言的表達是成功演講的重要因素；三者的巧妙結合可以使演講者與觀眾建立一種互相的信任，并能引起觀眾的強烈共鳴。通過本文能使廣大演講愛好者和讀者得到理論和實際的引導，幫助眾多學生克服公共演講中所遇到的困難，使我們掌握現代社會中這項必備的技能。
 

關鍵詞：奧巴馬，魅力，演講稿，公共演講，肢體語言

 CONTENTS
ABSTRACT I
摘    要 II
Introduction 1
1  The Power of English Public Speaking 2
2  Biography of President Barack Obama 4
2.1  The Educational Experience That Led to Obama’s Success 4
2.2  The Life Experience That Established Obama’s Personal Appeal 5
3  Keynote Address at the 2004 Domecratic National Convention 7
4  Obama’s Speech Making Strategies 9
4.1  Verbal Strategies 9
4.1.1  The Words That Matter 9
4.1.2  The Power of Rhetorical Linguistics in Speaking 10
4.2  Non-Verbal Strategies 11
4.2.1  Obama’s Ways of Delivering 11
4.2.2  Gestures That Go with the Meaning of the Words 13
4.1.3  Voice and Intonation 15
5  Difficulties That Chinese Students Are Facing 16
6  Remedies for Poor Presentation 18
6.1  Choosing a Topic 18
6.2  Writing the speech 19
6.3  Controlling Nervousness 20
6.4  Presenting the speech 21
Conclusion 22
Bibliography 23
Acknowledgments 24