1. A brief introduction of the present international situation and foreign trade company in Jinhua prefecture……………………………….…………………1
1.1 Social background…………………………………………………………………….1
1.2 An introduction of foreign trade in Jinhua....................................................................1
2. An investigation and analysis on commercial English professional demand……………………………..……………………………………………….2
2.1 An analysis of enterprises’ need changes for professional personnel in recent years…………………………………………………………………………………3
2.2 An analysis of enterprises’ need for personnel types and ability requirements……4
2.3 The current supply-demand situation of business English talents in Jinhua…………5
2.4 A research on quality requirements for graduates of business English………….6
3. A forecast on the development prospect and new requirement of foreign trade business………………………………………………………………………………7
4. Constructive inspiration for business English majors………….....8
4.1 The development of academic ability keeping pace with education of comprehensive quality………………………………………………………………………………..8
4.2 Course development, major reform and new major setting should keep pace with local economic development………………………………………………………...8
4.3 To pay attention the development of students’ ability of using technology and crosswise developing…………………………..........................................................9
5. Concluding remarks………………………………………………………….....10
References…………………………...………………………………………………….10
【摘要】隨著我國經濟的迅速發展和國際交流日益增多，我國與世界的距離進一步縮小，對外經貿業務也呈現出前所未有的繁榮景象。本課題主要針對近年來金華地區對商務英語專業人才需求狀況，以金華等中心城市勞動力市場為研究對象，進行多角度的分析，并以此為基礎，提出重點關注學生學習能力的培養和綜合素質的教育；明確課程開發和專業建設與地方經濟發展的關系；同時提出對商務英語專業有建設性的啟示，以便給人才和企業同時帶來更好的效益。
Abstract: With the rapid development of economy in our country and frequent contacts between different countries, intercultural communication is getting more and more，which has further shortened the distance between China and the whole world, with an unprecedented prosperity appearing in the foreign trade business. This subject is mainly concerned with the situation of the demand for business development. With labor market in the key city like Jinhua as its research target, we make analysis from various angles, then based on that we put forward the idea of paying close attention to the development of students’ learning ability and comprehensive quality, make clear the relation of course development and profession to local economy, and raise constructive inspiration for business English profession so that it can offer greater benefits to talents and enterprises.
【關鍵詞】金華地區，商務英語，人才需求，綜合素質
Key words: Jinhua, business English, talent needs, overall quality
