論加強(qiáng)企業(yè)文化建設(shè)

論文編號(hào):XZ577  論文字?jǐn)?shù):19268

關(guān)鍵詞：企業(yè)文化  企業(yè)文化作用  發(fā)展  創(chuàng)新

論加強(qiáng)企業(yè)文化建設(shè)

摘  要

 企業(yè)文化是文化和經(jīng)濟(jì)相結(jié)合的產(chǎn)物，也是社會(huì)化大生產(chǎn)和現(xiàn)代管理的客觀要求，是適應(yīng)現(xiàn)代化大生產(chǎn)和市場(chǎng)經(jīng)濟(jì)發(fā)展需要的科學(xué)管理思想，是管理科學(xué)思想的一次革命。企業(yè)文化它可以轉(zhuǎn)化為生產(chǎn)力，轉(zhuǎn)化為經(jīng)濟(jì)和社會(huì)效益，是企業(yè)長(zhǎng)久持續(xù)發(fā)展的最有力的保證。
隨著我國(guó)改革開放歷史進(jìn)程的不斷深化，市場(chǎng)經(jīng)濟(jì)的不斷發(fā)展，特別是中國(guó)加入WTO后，企業(yè)面對(duì)激烈的國(guó)內(nèi)外市場(chǎng)競(jìng)爭(zhēng)可以說是機(jī)遇與挑戰(zhàn)并存，企業(yè)之間的競(jìng)爭(zhēng)越來越表現(xiàn)為企業(yè)文化力之間的競(jìng)爭(zhēng)。企業(yè)如何通過進(jìn)一步推進(jìn)企業(yè)文化建設(shè)，在激烈的競(jìng)爭(zhēng)中激流勇進(jìn)，立于不敗之地，已成為營(yíng)造具有時(shí)代特色的企業(yè)經(jīng)營(yíng)管理方式的現(xiàn)實(shí)課題。
文章概述了“企業(yè)文化”的含義、內(nèi)容和特點(diǎn)；概括了企業(yè)文化的性質(zhì)、建設(shè)主體；重點(diǎn)論述了企業(yè)文化的作用對(duì)企業(yè)的發(fā)展及我國(guó)企業(yè)文化目前所存在的問題以及企業(yè)文化建設(shè)過程中需要注意的方面，并以國(guó)內(nèi)著名工程機(jī)械制造企業(yè)柳工集團(tuán)的企業(yè)文化建設(shè)為簡(jiǎn)例，從另一個(gè)視角闡述了企業(yè)文化對(duì)企業(yè)發(fā)展的重要性。以望企業(yè)管理者提高對(duì)“企業(yè)文化”的認(rèn)識(shí)，努力構(gòu)建加強(qiáng)企業(yè)文化建設(shè)，瞄準(zhǔn)世界上先進(jìn)科學(xué)技術(shù)和管理經(jīng)驗(yàn)，采取引進(jìn)、吸收、借鑒學(xué)習(xí)、自主創(chuàng)新等一切必要手段，迅速發(fā)展本企業(yè)獨(dú)特的企業(yè)文化。

Abstract

     Corporate culture is the cultural and economic integration of the product, but also large-scale socialized production and the objective requirements of modern management, is to adapt to modern large-scale production and the market economy development needs of the scientific management thinking, is to manage a revolution in scientific thought. Corporate culture that it can be transformed into productive forces, into economic and social benefits, long-term sustainable development of the enterprise the most powerful guarantee.     Along with the historical process of China's reform and opening up the continuous deepening of the continuous development of the market economy, especially after China's accession to WTO, enterprises face the fierce competition in domestic and foreign markets can be said that both opportunities and challenges, the competition among enterprises is increasingly reflected in force for the enterprise culture among the competition. How to further promote the corporate culture through the building, in the fierce competition in the rapids Yong Jin, an invincible position, has become the characteristics of the times to create a reality of business management topics.     The article outlines the "corporate culture", meaning, content and features; summarized the nature of corporate culture, construction of the main; corporate culture focuses on the role of business development and corporate culture of China's current problems, as well as the process of building corporate culture areas requiring attention and to domestic famous engineering machinery manufacturing enterprises Liugong Group's corporate culture construction as simple cases, from another perspective describes corporate culture-business development. Wang enterprise managers to improve the "corporate culture", and strive to build strengthen the building of enterprise culture, aiming at the world's advanced science and technology and management experience, to take the introduction, drawing on lessons from learning, innovation and all necessary means to the rapid development of the enterprise a unique corporate culture.

Keyword: Culture  The role of corporate culture  Development  Innovation

目  錄

引  言 1
1  企業(yè)文化的內(nèi)涵 2
2  企業(yè)文化的性質(zhì) 2
2.1 企業(yè)文化是企業(yè)的一種經(jīng)濟(jì)資源 2
2.2 企業(yè)文化與企業(yè)正式（管理）制度相輔相成 2
2.3 企業(yè)文化在企業(yè)系統(tǒng)內(nèi)具有某種準(zhǔn)公共物品性質(zhì) 3
3  企業(yè)文化建設(shè)的主體 3
3.1 勞動(dòng)文化 3
3.2 生產(chǎn)文化 3
3.3 經(jīng)營(yíng)文化 3
4  企業(yè)文化的作用 3
4.1 企業(yè)文化在企業(yè)發(fā)展中具有指導(dǎo)性的作用 3
4.2 企業(yè)文化對(duì)企業(yè)具有進(jìn)一步體現(xiàn)凝聚力的作用 4
4.3 企業(yè)文化的激勵(lì)作用 5
4.4 約束作用 6
4.5 輻射作用 6
4.6 企業(yè)文化具有推動(dòng)企業(yè)全面發(fā)展的作用 6
4.6.1實(shí)現(xiàn)企業(yè)文化的與時(shí)俱進(jìn)，促進(jìn)企業(yè)的創(chuàng)新發(fā)展 6
4.6.2以思想政治工作保證企業(yè)文化建設(shè)的正確方向，實(shí)現(xiàn)企業(yè)的穩(wěn)定發(fā)展 7
4.6.3創(chuàng)建以人為本的企業(yè)文化，加快實(shí)現(xiàn)企業(yè)的和諧發(fā)展 7
4.6.4在借鑒整合中發(fā)展企業(yè)文化，造就企業(yè)的開放發(fā)展 8
5  我國(guó)企業(yè)文化建設(shè)所存在的問題 9
5.1 企業(yè)文化的政治化 9
5.2 企業(yè)文化雷同化 9
5.3 企業(yè)文化孤立化 9
5.4 家族企業(yè)文化 9
5.5 注重企業(yè)文化的形式而忽視了內(nèi)涵 10
5.6 企業(yè)文化脫離了企業(yè)管理實(shí)踐 10
5.7 忽視企業(yè)文化的創(chuàng)新和個(gè)性 10
6  企業(yè)文化建設(shè)過程中需要注意的問題 11
6.1 企業(yè)文化需要一定的物力財(cái)力加以保障 11
6.2 企業(yè)文化建設(shè)要注重細(xì)節(jié) 11
6.3 尋找優(yōu)勢(shì)和文化淵源，“量體裁衣”孕育企業(yè)文化 11
6.4 加強(qiáng)企業(yè)文化建設(shè)的組織實(shí)施，領(lǐng)導(dǎo)與監(jiān)督 11
6.5 企業(yè)文化的實(shí)施 12
6.6 企業(yè)文化建設(shè)要以“實(shí)際行動(dòng)”出發(fā)，走出“口號(hào)”的呼聲 12
6.7 融入員工的意識(shí) 13
6.8 突出以“主體”為依靠 13
6.9 企業(yè)文化建設(shè)要全面 13
6.10 企業(yè)文化建設(shè)要注重“禮儀文化”和“學(xué)習(xí)文化” 13
6.11 強(qiáng)調(diào)“以人為本”的理念來進(jìn)行企業(yè)文化建設(shè) 14
6.12 建立規(guī)范性和創(chuàng)新性的企業(yè)管理制度 14
6.13 企業(yè)文化建設(shè)要建立完善的網(wǎng)絡(luò)和必不可少的激勵(lì)機(jī)制 15
6.14 企業(yè)文化建設(shè)要不斷“創(chuàng)新” 15
6.14.1管理思想創(chuàng)新,實(shí)施人本管理 15
6.14.2精神風(fēng)貌創(chuàng)新，培育員工群體行為 15
6.14.3組織創(chuàng)新，建立學(xué)習(xí)型組織 16
6.14.4企業(yè)管理制度創(chuàng)新 16
6.14.5營(yíng)銷文化創(chuàng)新 16
結(jié)  論 17
參考文獻(xiàn) 18
致  謝 19