ABSTRACT
Sustainable development is every corporation’s Pursuit. From the view of Corporate Life Cycle, every corporate must pass through Naissance , Infancy Period , Childhood Period , Growing Period , Autumn Period , Steadiness Period , New create Period ,but many corporation will abort in the New create Period, the reason of it is its different characters from the other Periods and the managers didn’t solve the problem in time, as a result the problem become more and more critical, and now the managers realize corporation is in danger, they bring in the advanced Crisis Management and Crisis Public relation from abroad, but the corporation has been eaten up ,as a result , the corporation has lose the capability and mechanism of solving problem . So the only way to the corporation is “downfall”. Problem management is the management mode just for solving the problem .It help corporation dig up problem and analyze problem in time ,also throttle the problem in the Germination Period, It help corporates complete “Second Venture” Successfully, Really leading in this innovational Period. But , how meticulous things , maybe appear suddenness .So we should make the Problem management and crisis management mode together.
KEYWORDS：New create Period 、Crisis Management 、Problem Management、Second Venture、innovation
