解讀SNS網(wǎng)站的雙刃劍效應(yīng)——以開(kāi)心網(wǎng)為例

論文編號(hào):WHCY139 論文字?jǐn)?shù):25778,頁(yè)數(shù):39  傳播學(xué)

 【摘  要】
 以“開(kāi)心網(wǎng)”為代表的一批新興的實(shí)名制社會(huì)交友網(wǎng)站，近年來(lái)成為了網(wǎng)絡(luò)時(shí)代的新寵。它們將用戶現(xiàn)實(shí)生活的社會(huì)關(guān)系搬到了網(wǎng)絡(luò)上，不僅擺脫了以往網(wǎng)絡(luò)交往匿名、虛無(wú)的惡名，并成為了用戶擴(kuò)大現(xiàn)實(shí)人際交往與娛樂(lè)的希望所在。作為接受網(wǎng)絡(luò)新生事物最快的白領(lǐng)、學(xué)生群體，SNS網(wǎng)站對(duì)于他們的網(wǎng)絡(luò)社交的影響是最大、也是最具代表性的。
在此背景下，研究和解決我國(guó)SNS的社交網(wǎng)絡(luò)問(wèn)題就具有更加重要的現(xiàn)實(shí)意義。本文選擇了以實(shí)名制為代表的“開(kāi)心網(wǎng)”作為研究的對(duì)象。社會(huì)性網(wǎng)絡(luò)服務(wù)(SNS)是WEB2.0時(shí)代標(biāo)志性的網(wǎng)絡(luò)服務(wù)新型模式，它成為連結(jié)虛擬網(wǎng)絡(luò)與真實(shí)人際關(guān)系的橋梁，也成為人們青睞的人際傳播新工具。論文在全面地分析了我國(guó)社交網(wǎng)絡(luò)的普及與興起，以及用戶使用開(kāi)心網(wǎng)情況分析，它包括使用者對(duì)開(kāi)心網(wǎng)的依賴度、使用者玩開(kāi)心網(wǎng)的動(dòng)機(jī)以及開(kāi)心網(wǎng)對(duì)其產(chǎn)生的影響。通過(guò)對(duì)開(kāi)心網(wǎng)的調(diào)查問(wèn)卷分析，顯示出用戶對(duì)開(kāi)心網(wǎng)提供服務(wù)的滿意度以及基于用戶的需求，提出開(kāi)心網(wǎng)發(fā)展前景的對(duì)策：首先，應(yīng)不斷創(chuàng)新滿足用戶的需求。其次，應(yīng)不斷加強(qiáng)網(wǎng)站維護(hù)功能，減少其對(duì)現(xiàn)實(shí)生活的負(fù)面影響。
 筆者認(rèn)為，SNS網(wǎng)站的興起使人們回到了個(gè)人對(duì)個(gè)人真實(shí)交往的形態(tài)，這也顯示出了人們對(duì)于回歸真實(shí)人際交流的內(nèi)在需求與渴望。從某種意義上說(shuō)，SNS幫助了人們由單純地拉近技術(shù)信息距離，到真正走入人際互動(dòng)的地球村。未來(lái)SNS網(wǎng)站的發(fā)展以及問(wèn)題的解決并不是一朝一夕的事，是一個(gè)復(fù)雜、長(zhǎng)期的過(guò)程，任重而道遠(yuǎn)。
 
 
 關(guān)鍵詞：用戶；社交網(wǎng)絡(luò)服務(wù)；開(kāi)心

【Abstract】
 With "kaixin.com" as the representative of a group of new real-name system，the social networking site in recent years has become the new favorite in the Internet age. They move users’ social relation of real life to the network. They not only get rid of the notoriety of anonymous, but also have become the users’ hope to expand the reality of interpersonal interaction and entertainment. The impact of SNS social networking site on white-collar workers and students who accept new things fastest is the largest and most representative.
 Under this background, research and solve problems on SNS social network has more practical significance. This paper chose the representative "kaixin.com" as the object of study. Social networking services (SNS) is a sign of new model of network services at the age of the times WEB2.0, and it not only has become the bridge to link a virtual network and real relationships, but also become the popular new tool of interpersonal communication. The thesis analyze comprehensively  rise and popularity of social networking in China, and situation of web users’ using which includes the users’ reliance on the Kaixin.com, motivation to play, and impact by Kaixin.com. Through a questionnaire analysis on Kaixin.com, it showed that satisfaction of network users’ and their basic needs, and proposed countermeasures of its future development. Firstly, it should be innovative to meet the needs of users. Secondly, it should continue to strengthen the web site maintenance functions, and to reduce their negative impact on real life.
 The rise of the SNS Web site makes people come back to the real situation of individual communication，which also shows people’s inherent needs and aspirations of the return to the real person communication. To some extent, SNS helped the people come into the global village of interpersonal interaction while not purely narrow technical information distance. It is a complex and long way to go for developing SNS and solving its problems.
 
 
 Keywords：User  Social networking service  Kaixin.com
目  錄
引言 1
（一）研究背景 1
（二）概念界定 2
一、我國(guó)SNS網(wǎng)站的現(xiàn)狀分析 4
（一）我國(guó)SNS網(wǎng)站的發(fā)展階段 4
（二）我國(guó)SNS網(wǎng)站的分類 6
（三）開(kāi)心網(wǎng)的發(fā)展規(guī)模與市場(chǎng)前景 7
1．開(kāi)心網(wǎng)的產(chǎn)生 7
2．開(kāi)心網(wǎng)的發(fā)展 8
三、研究方案設(shè)計(jì) 12
（一）研究?jī)?nèi)容 12
（二）研究對(duì)象 12
（三）研究方法 12
四、研究結(jié)果分析與探討 13
（一）問(wèn)卷數(shù)據(jù)分析 13
（二）被調(diào)查者統(tǒng)計(jì)特征 13
1．性別特征 13
2．年齡特征 13
3．職業(yè)分布 14
（三）用戶使用開(kāi)心網(wǎng)的情況分析 15
1．使用者對(duì)開(kāi)心網(wǎng)的依賴度 15
2．使用者玩開(kāi)心網(wǎng)的動(dòng)機(jī) 16
（四）提出開(kāi)心網(wǎng)發(fā)展的基本對(duì)策 27
1.應(yīng)不斷創(chuàng)新滿足用戶的需求 27
2.應(yīng)不斷加強(qiáng)網(wǎng)站維護(hù)功能，減少其對(duì)現(xiàn)實(shí)生活的負(fù)面影響 29
結(jié)論 30
參考文獻(xiàn) 31
致謝 32
附錄.關(guān)于開(kāi)心網(wǎng)的問(wèn)卷調(diào)查 33