試論網(wǎng)絡(luò)文化產(chǎn)品的產(chǎn)業(yè)開發(fā)

文化產(chǎn)業(yè)管理論文編號:WHCY036 論文字數(shù):16823,頁數(shù):17 附任務(wù)書,開題報告,外文翻譯,文獻綜述

目  錄
一、引言：網(wǎng)絡(luò)文化產(chǎn)品的發(fā)展現(xiàn)狀 1
二、網(wǎng)絡(luò)文化產(chǎn)業(yè)與網(wǎng)絡(luò)文化產(chǎn)品 1
2.1 網(wǎng)絡(luò)文化產(chǎn)品的理論研究 1
2.1.1網(wǎng)絡(luò)文化產(chǎn)品的概念 1
2.1.2.網(wǎng)絡(luò)文化產(chǎn)品的特征 2
2.1.3網(wǎng)絡(luò)文化產(chǎn)品的分類 3
2.2網(wǎng)絡(luò)文化產(chǎn)業(yè)的理論研究 3
2.2.1網(wǎng)絡(luò)文化產(chǎn)業(yè)的概念 4
2.2.2網(wǎng)絡(luò)文化產(chǎn)業(yè)的特征 4
2.2.3 網(wǎng)絡(luò)文化產(chǎn)業(yè)的分類 5
三、網(wǎng)絡(luò)文化產(chǎn)業(yè)的勃興背景和發(fā)展動力 6
3.1 政治背景 6
3.2 經(jīng)濟背景 6
3.3 文化背景 6
3.4 科技背景 6
四、網(wǎng)絡(luò)文化產(chǎn)品產(chǎn)業(yè)化開發(fā)的困境 7
4.1法律問題眾多 7
4.2核心技術(shù)欠缺 8
4.3網(wǎng)絡(luò)倫理問題突出 8
五、網(wǎng)絡(luò)文化產(chǎn)品的產(chǎn)業(yè)化開發(fā)思路 8
5.1 一個開發(fā)中心 9
5.2 兩條開發(fā)線索 10
5.2.1 基于人民需求開發(fā)網(wǎng)絡(luò)文化產(chǎn)品 10
5.2.2 基于技術(shù)革新開發(fā)網(wǎng)絡(luò)文化產(chǎn)品 10
5.3 三項開發(fā)原則 10
5.3.1 合法性 10
5.3.2 專業(yè)化 11
5.3.3盈利性 11
致  謝 13
參考文獻 14

摘要：基于數(shù)字信息化技術(shù)的飛速發(fā)展和內(nèi)容產(chǎn)業(yè)的不斷創(chuàng)新，播客、微博、網(wǎng)絡(luò)游戲等網(wǎng)絡(luò)文化產(chǎn)品的開發(fā)和消費成為現(xiàn)代社會經(jīng)濟新的增長點。但是作為一種新型產(chǎn)業(yè)經(jīng)濟形態(tài)，當前我國網(wǎng)絡(luò)文化產(chǎn)品的產(chǎn)業(yè)化開發(fā)仍處于初級階段，商業(yè)模式單一、法律及安全問題突出、核心技術(shù)匱乏、專業(yè)人才緊缺等問題阻礙著網(wǎng)絡(luò)文化產(chǎn)品開發(fā)和消費，產(chǎn)業(yè)化開發(fā)思路也不甚清晰。對此，本文以創(chuàng)新為開發(fā)中心，依照合法性、盈利性、專業(yè)性三項原則，從人民需求和技術(shù)更新這兩條線索來探索網(wǎng)絡(luò)文化產(chǎn)品產(chǎn)業(yè)化開發(fā)的思路。
 關(guān)鍵詞：網(wǎng)絡(luò)文化產(chǎn)品；網(wǎng)絡(luò)文化產(chǎn)業(yè)；四維互動模型；產(chǎn)業(yè)開發(fā)思路
 
 DISCUSSING THE DEVELOPMENT OF WEB CULTURAL PRODUCTS
 ABSTRACT:With the rapid development of technology and the innovation of content industries. The network development and consumption of cultural products has become a modern social and economic new growth point,such as blog, podcast, online games, and so on. But as a new industrial and economic forms, cultural products of our country industrialization of the network is still in development stage development, single business model, outstanding legal and security issues, lack of core technology and professional talent shortage ,industrial development is also not very clear . In this regard, we should take innovation as the development center, according to three principles including legitimacy, profitability and professional, study the network of cultural products and industrial development of ideas from requirements and technology updates.
 Key words: Network of cultural products; Network Culture Industry; Four-dimensional interactive model; Industrial development ideas