國產電影后產品開發策略研究

文化產業管理論文編號:WHCY089 論文字數:12826,頁數:16 附任務書,開題報告,外文翻譯,文獻綜述
目  錄
緒 論 1
一、 開發國產電影后產品的現實意義 1
（一）對我國電影產業的意義 1
1. 增加電影產業利潤 2
2. 推動優秀影片的誕生 2
3. 促使中國電影人與國際接軌 3
（二）對其他相關產業的意義 3
二、 我國國產電影后產品開發的不足之處 4
（一）發達國家電影后產品的開發現狀及策略 4
1. 美國電影后產品的開發現狀及開發策略 4
2. 日本動畫后產品的開發現狀及開發策略 5
（二）我國國產電影后產品開發中存在的問題 5
1. 觀念意識層面 5
2. 品牌開發層面 6
3. 產業鏈層面 6
4. 人才素養層面 7
5. 政策及法律監管層面 7
三、 我國國產電影后產品的開發策略 8
（一）內部的行業策略 8
1. 品牌策略 8
2. 產業鏈策略 8
3. 人才培養策略 9
（二）外部的環境策略 9
四、 結 論 10
致 謝 11
參考文獻 13

 摘要：電影后產品開發是指對出現于某部影片，或與某部影片相關的人物形象、名稱和事件進行相關商品的生產、發行、銷售或其他形式的開發，是高層次的資金回收階段。目前，國產電影正處于從量變走向質變的騰飛期，電影產業正在不斷探尋其周邊產業，爭取獲得更大的利潤及社會影響力，一方面實現資金的回籠，另一方面不斷壯大整個國產電影產業集群。電影后產品開發作為整個電影產業當中一個風險較少、獲利較大的環節，已經被發達國家實踐多年，并已成為其一種必不可少的產業模式。而我國的國產電影后產品開發正處于起步階段，相應的符合我國國情的開發策略尚未成體系，對于電影后產品的開發并未完全融入到整個電影產業鏈條之中。本文主要考察了國產電影后產品開發的現狀，并結合發達國家的成功經驗，提出電影后產品開發在中國電影產業鏈中具體實施的策略建議。
 
 關鍵詞：國產電影；后產品；衍生品；開發策略

RESEARCH ON DEVELOPMENT STRATEGY OF THE CHINESE POST-MOVIE PRODUCTS
  ABSTRACT: Development of post-movie products means the production, distribution, sale or other forms of the movie-related characters, names and events. It is also a high level of capital recovery phase in movie industry. Currently Chinese domestic movies industry is taking off from a quantitative change to a qualitative change, and the whole industry is continually exploring the surrounding industry and striving for greater profit and social influence. In this case, on the one hand the movie makers can achieve the funds repayment, and on the other hand, the Chinese domestic movie industry cluster will grow fast. As an essential industry with large profit and low risk, post-movie products development has been achieved for many years by many developed countries. Development of post-movie products is starting to grow up in China, and the appropriate development strategy with our national conditions has been neither into the system nor into the whole movie industry chain. This paper mainly shows the nowaday situation of the development of Chinese post-movie products, and summarizes the strategy proposals for Chinese post-movie products development in the movie industry chain according to the successful experience of developed countries.
 
 Key words: Chinese movie, post-movie products, post-film products, development strategy