AN ANALYSIS OF RELATIONS OF MARKETING STRATEGIES AND TV THEME ON CHINESE DOMESTIC IDOL TV SERIES---BASED ON THE CASES OF “STRUGGLE” AND “MY YOUTH WHO CALL THE SHOTS”
ABSTRACT：Chinese TV series has gone through half a century of years, and this fifty years, TV people are always concerned about the relationship between two important factors, this is the "subject" and "market." In today's screen, the youth idol drama as an important art form is in full swing in the audience's line of sight active. 2007 and 2009, the "struggle" and "My youth who call the shots," undoubtedly the appearance of weakness in the domestic youth idol for many years brought a new strength. Based on the domestic Youth Idol review and analysis, analysis of the shortcomings and weaknesses of its existence. Also selected two successful domestic youth drama "struggle" and "My youth who call the shots", the use of marketing in the "4P" theory, the television market and the relationship between the subject matter of their chosen subject matter, marketing , pricing strategy, and marketing channels, and experiences are summarized, and made for the future development of youth dramas make relevant recommendations.
Key words： domestic idol TV series；TV theme；market；marketing strategy
