國內戶外音樂節的商業運作模式分析

文化產業管理論文編號:WHCY107 論文字數:20556,頁數:19 附任務書,開題報告,外文翻譯,文獻綜述

 目  錄
緒論 …………………………………………………………………………………………1
一、 戶外音樂節概述  ……………………………………………………………………1
 （一）戶外音樂節的概念   …………………………………………………………1
 1戶外音樂節的簡介 ………………………………………………………………1
      2 國內戶外音樂節的發展…………………………………………………………2
    （二）國內戶外音樂節的運作現狀…………………………………………………3
二、 戶外音樂節的商業運作模式淺析 …………………………………………………4
    （一）國外戶外音樂節的成功的商業運作模式分析………………………………4
    （二）國內戶外音樂節商業運作中存在的問題……………………………………4
三、 國內戶外音樂節商業運作模式探究 ………………………………………………4
    （一）國內戶外音樂節的產業環境與生存環境……………………………………4
 （二）國內戶外音樂節的商業營銷 ……………………………………………………7
 （三）國內戶外音樂節的音樂節現場細節的把握 ……………………………………9
 （四）金字塔模型  …………………………………………………………………12
四、 結論……………………………………………………………………………………12 
致謝…………………………………………………………………………………………14 
參考文獻……………………………………………………………………………………15 

摘要：當音樂工業遭遇網絡的沖擊，人們的選擇更加多元化，雖然戶外音樂節在中國還只有十年的歷程，但它是一個未來音樂工業發展的必然趨勢。在國外戶外音樂節作為普通大眾的一種可供選擇的休閑生活方式，它有自己的商業模式。但是，中國的戶外音樂節的發展還只有十年，各種現實的狀況使得很長一段時間戶外音樂節都只是小眾音樂愛好者的聚會。研究國內戶外音樂節所處在的市場環境，商業運作道路該怎樣走，怎樣用創意增加音樂節的附加值，分析最適合音樂節本身氣質的市場營銷運作模式再結合本身細節處理的完善將為戶外音樂節的帶來更大的發展。
 關鍵詞：音樂節；迷笛音樂節；西湖音樂節；創意；營銷 
 
OUTDOOR MUSIC FESTIVALS ORIGINALITY AND MARKETING OPERATION ANALYSIS IN CHINA
 ABSTRACT: When the music industry experienced the impact of the network, people's choice is more diversified, although the outdoor music festival in China is still only ten years of history, but it is a future development trend of the music industry. Outdoor music festival in a foreign country as the general public a choice of leisure lifestyle, it has its own business model. However, China's outdoor music festival in the development is still only ten years, various realistic conditions made for a long period of Shi Jian outdoor music festival are just a gathering of minority music lovers. Of domestic outdoor music festival located in the market environment, how to walk the road business, how to use creativity to increase the added value of music festival, music festival of the best qualities of its own marketing operation combined with their complete details will be dealt with Outdoor music festival bring greater development.
     Key words: music festivals , midi music festival, West Lake Music Festival, Creative , Marketing