中國(guó)動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力研究——以《喜羊羊與灰太狼》為例

文化產(chǎn)業(yè)管理論文編號(hào):WHCY110 論文字?jǐn)?shù):15898,頁(yè)數(shù):18 附任務(wù)書,開題報(bào)告,外文翻譯,文獻(xiàn)綜述

目  錄
緒 論 1
一、產(chǎn)業(yè)核心競(jìng)爭(zhēng)力及其特征 2
（一）企業(yè)核心競(jìng)爭(zhēng)力理論 2
（二）產(chǎn)業(yè)核心競(jìng)爭(zhēng)力理論 3 3
二、動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力及其構(gòu)成要素 4
（一）動(dòng)漫產(chǎn)業(yè)的內(nèi)涵 4
（二）動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的概念及特征 5
（三）動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的構(gòu)成要素 6
三、我國(guó)動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力分析——以《喜羊羊與灰太狼》為例 8
（一）我國(guó)動(dòng)漫產(chǎn)業(yè)核心資源分析 8
（二）我國(guó)動(dòng)漫產(chǎn)業(yè)核心能力分析 9
四、提高我國(guó)動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的對(duì)策建議 10
（一）國(guó)家法律和政策要營(yíng)造出良好的環(huán)境 10
（二）人才培養(yǎng)要適應(yīng)動(dòng)漫產(chǎn)業(yè)鏈的要求 11
（二）適應(yīng)中國(guó)國(guó)情，加速動(dòng)漫企業(yè)發(fā)展 11
結(jié) 語(yǔ) 13
致 謝 14
參考文獻(xiàn) 15

 摘要：動(dòng)漫產(chǎn)業(yè)被視為21世紀(jì)最有希望的朝陽(yáng)產(chǎn)業(yè)之一，各國(guó)政府紛紛從經(jīng)濟(jì)、文化、社會(huì)等層面高度重視并積極推動(dòng)原創(chuàng)。目前，我國(guó)的動(dòng)漫產(chǎn)業(yè)發(fā)展還存在較多問題，要在激烈的國(guó)際競(jìng)爭(zhēng)中占得一席之地尚任重而道遠(yuǎn)。本文以企業(yè)核心競(jìng)爭(zhēng)力理論為依據(jù)，結(jié)合動(dòng)漫產(chǎn)業(yè)競(jìng)爭(zhēng)的特殊性，以《喜羊羊與灰太狼》為切入點(diǎn)，從核心資源和核心能力兩個(gè)維度探討了動(dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的構(gòu)成，并對(duì)各種構(gòu)成要素展開了具體分析。
 本文認(rèn)為，產(chǎn)業(yè)核心資源與產(chǎn)業(yè)核心能力是構(gòu)成產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的兩個(gè)最基本的要素。動(dòng)漫產(chǎn)業(yè)的核心資源是指產(chǎn)業(yè)稀缺的或獨(dú)有的資源，它們來自對(duì)產(chǎn)業(yè)各種資源的積累、整合、吸收，包括核心內(nèi)容資源、核心人才資源；動(dòng)漫產(chǎn)業(yè)的核心能力是一個(gè)動(dòng)態(tài)的、系統(tǒng)的能力體系，包括協(xié)調(diào)整合能力與持續(xù)創(chuàng)新能力，持續(xù)創(chuàng)新能力是以協(xié)調(diào)整合能力為基礎(chǔ)的能力提升。產(chǎn)業(yè)核心資源與核心能力要素?fù)碛械亩嗌伲�直接影響�?dòng)漫產(chǎn)業(yè)核心競(jìng)爭(zhēng)力的強(qiáng)弱。
 關(guān)鍵詞：動(dòng)漫產(chǎn)業(yè)；核心競(jìng)爭(zhēng)力；核心資源；核心能力；《喜羊羊與灰太狼》

STUDY ON THE CORE COMPETENCE OF CHINESE ANIMATION INDUSTRY
—TAKE PLEASANT GOAT AND BIG BIG WOLF AS AN EXAMPLE
 Abstract：Animation industry in the 21st century is considered one of the most promising industry. Governments through out the world emphasize it and put out policies in the field of economy, culture and also society to promote the original. At present, there are still many problems in the development of China's animation industry when facing up to the fierce international competition. Based on the theory of corporation core competence, this paper takes the Pleasant Goat and Big Big Wolf as the entry point. In this paper, combined with the particularity of animation industry, we discuss the core competence of animation industry from two dimensions –core resources and core capacities - and launch specific analysis on various elements.
 In this paper, I consider that core resources and core capacities are two fundamental factors for the core competence of an industry. Core resources of animation industry are resources which are rare and unique. They come from the accumulation, integration and assimilation of industrial resources. The ore capacity of animation industry is a dynamic system. It includes the capacity of integration and continuous innovation. And the improvement of innovation capacity lies on the development of industrial integration. These two factors make a great difference on the core competence of animation industry directly.
 Key words: animation industry, core competence, core resource, core capacity, the Pleasant Goat and Big Big Wolf