我國影視基地發展對策研究

文化產業管理論文編號:WHCY112 論文字數:13176,頁數:14 附任務書,開題報告,外文翻譯,文獻綜述

目  錄

1 緒論 3
2 影視基地發展狀況與遭遇瓶頸 3
2.1 影視基地的興起 3
2.2 影視基地的發展現狀 4
3 影視基地發展遭遇瓶頸 5
3.1 缺乏調研論證，投資龐大 5
3.2 總量龐大，形式雷同 6
3.3 缺乏對盈利模式的深度開發 6
4 影視基地發展對策 7
4.1 宏觀政策扶持 7
4.2 整合現有資源, 加強橫向協作 9
4.3 轉變經營模式，加強產業鏈建設 10
4.4  影視基地運營應與傳媒人才培養和產業知識普及相結合 12
5 結論 12

摘要：我國影視基地雖然起步較晚，但發展速度卻迅猛。進入新世紀以來，我國影視基地面臨著新的機遇和挑戰，政府對文化產業的重視為影視基地的新一輪發展提供了良好的契機；而更加自由的市場環境也對影視基地這個還未形成的產業提出了更高的要求。如何抓住機遇，更好的面對挑戰，是目前我國影視基地所要面臨的兩個主要問題。但不可否認的是，在如此好的環境之下，影視基地必然在文化產業中占據一席之地，有著良好的發展前景。本文通過對我國影視基地的發展現狀進行評價分析，討論如何扭轉目前我國影視基地慘淡經營的局面和新時期下影視基地平穩轉型和健康發展發展的新途徑。
     關鍵詞：影視基地；背景；現狀；對策

A Study On The Development And Countermeasure Of China's Movie And Television Bases    
    Abstract: Although China started movie and television bases late. But the pace of development is rapid. In the new century, China's movie and television bases faces new opportunities and challenges, the Government of the importance of cultural industries as movie And television bases new round of development provides a good opportunity; and more free market environment that has not yet formed on the movie And television bases  The industry put forward higher requirements. How to seize the opportunity to better face the challenges, is the movie And television bases in the country to face two main problems. But it is undeniable that in such a good environment, the movie And television bases will inevitably take place in the cultural industries with good prospects for development. Based on the development of our film-based eva luation of the current situation analysis, discuss how to reverse the current situation of China's Film Studio hard going and the movie And television bases of a smooth transition under the new period and the healthy development of new ways.
     Key  words : Movie and Television Bases ; Background; Reality; Countermeasure