RESEARCH ON INNOVATION FORMS OF OUTDOOR ADVERTISING
ABSTRACT: China's urban landscape, in the context of a large scale is changing rapidly. As a carrier of the urban landscape, outdoor advertising on the quality of the urban environment plays a crucial role, not only a direct reflection of the city's life style and cultural taste, but also affect the development of the city. After the development of a disordered phase, the outdoor advertising more and more government and society. And today, from national down to the business. "Innovation" this proposition has been mentioned numerous times. Innovation for its innovative power relations inherent vitality of the entire country. Affect an industry. An enterprise's future and development of innovative concepts and applications, concerns have been raised to the height of the entire nation, indeed everywhere. For full of inspiration and creativity of the advertising industry, innovation is key to success in the same old giant "killer." With the outdoor advertising industry increasingly fierce competition, more and more advertising companies been eliminated, and more stick down, full of innovative activity, which could take place in the outdoor advertising industry, and thus innovation but outdoor advertisement growing perpetual motion machine.
Key words: Outdoor advertising; innovation; form; creativity; Technology
