電視娛樂化追求與政策博弈研究

文化產業(yè)管理論文編號:WHCY123 論文字數(shù):12646,頁數(shù):15 附任務書,開題報告,外文翻譯,文獻綜述

 目 錄
前 言 ………………………………………………………………………………………1
第一章 電視娛樂化現(xiàn)狀 …………………………………………………………………2
 第一節(jié) 電視娛樂化產生的原因………………………………………………………2
 一 受眾心理層面分析………………………………………………………………2
 二 場層面分析………………………………………………………………………2
 三 意識形態(tài)層面分析………………………………………………………………2
 第二節(jié) 電視娛樂化帶來的問題………………………………………………………3
 一 為“娛樂化”而無休止的娛樂…………………………………………………3
 二 娛樂化淪為“庸俗化”  ………………………………………………………3
 第二章 電視產業(yè)娛樂化與政府規(guī)制……………………………………………………4
    第一節(jié) 媒介放松規(guī)制浪潮與電視娛樂化 …………………………………………4
 第二節(jié) 我國對于電視娛樂化的政府規(guī)制 …………………………………………5
 一 我國電視媒介在不斷的市場探索發(fā)展中的現(xiàn)象 ……………………………5
 二 在對電視娛樂化現(xiàn)象規(guī)制中出現(xiàn)的問題 ……………………………………6
  第三章 中國電視娛樂化與政策之間的博弈分析 ……………………………………6
  結論與展望………………………………………………………………………………8
  致謝………………………………………………………………………………………10
  參考文獻…………………………………………………………………………………11

摘要：電視娛樂產業(yè)的出現(xiàn)，契合了社會轉型期的受眾普遍心態(tài)，是文化轉型期與價值重建過程中產生的必然現(xiàn)象與結果。目前電視的娛樂化追求越來越明顯，為了迎合市場需求和提高國際競爭力，中國電視娛樂產業(yè)其中最突出的問題是提供的內容和服務內容嚴重同質化。
 廣電媒介政府規(guī)制的正當性是公共利益，規(guī)制目的是為了調和商業(yè)利益與公共利益之矛盾。公共利益這個概念滲透在規(guī)范傳播產業(yè)的所有法規(guī)和政策中，它的關系范圍涉及媒介、政府、企業(yè)、社會和公眾。
 通過分析，我認為不管是體制內的生產者還是民營電視節(jié)目制作商的生產活動都受到公共利益，商業(yè)利益和政府規(guī)制這三種因素的影響，這三種因素之間存在著一定程度的博弈，他們的活動必須要在其影響下尋求平衡。
 關鍵詞：電視娛樂；公共利益；政府規(guī)制

STUDY ON THE CONTRADICTION BETWEEN TELEVISION ENTERTAINMENT AND GOVERNMENT’S POLICY
 ABSTRACT: The appearance of entertainment accords with the people’s moods in the changing society. It’s a certainly phenomenon and result in such a process of changing cultures and rebuilding value. Nowadays, there is an even increasing tendency for the TV Media to be entertainment. These problems are impeding Chinese television entertainment industry from offering contents and services, which can meet the demands of market and possess international competitive ability.
 The legal base for governmental regulation over broadcasting is public interest. The goal of regulation is to mediate the conflict between the interest of broadcasting industry and interest of the public. The concept of public interest, being fundamental to all media-related regulations, is broad and ambiguous. It is, to some extent, a kind of relationship among government, media industries, society and the public.
 According to the intensive observation of the study samples of two classes of producers, the paper pictures the organization structures, production flows, and decision-makings mechanisms of television entertainment programme producers inside and outside the system, and summarizes different types of producers' commercial models. The paper outlines the structural elements of producers' activities as public interests, commercial benefits and government regulations
 Key words: television entertainment industry；public benefit；government policy