College is student-centered, in order to occupy an increasingly larger piece of the cake, Many businesses have all the stops, but also have many new businesses have entered, but also want to point a benefit. So, the formation of a fierce competitive situation. Everyday food, a restaurant business for many years, and how the situation in which to survive fierce competition, how to smoke in the blood but not in development, which is forced to face the challenges. This paper uses the theory to analyze marketing strategies, research the history of its development, to explore its own merits, knowing weaknesses, strengths. Use of market analysis, market segmentation, then come to how to better their own position, so as to establish its own brand, while its growth strategy planning, good job market, increasing its own brand influence, making it more good to survive, develop and grow.
Keywords: Everyday gourmet Marketing opportunities Target Market Selection Market positioning strategy Intensive Growth Strategy
