論我國(guó)的旅游服務(wù)業(yè)的品牌打造以海南省旅游品牌打造

旅游論文編號(hào):LY001    包括:開(kāi)題報(bào)告及任務(wù)書(shū),論文字?jǐn)?shù):11133,頁(yè)數(shù):16
目   錄

1. 海南省旅游服務(wù)貿(mào)易的發(fā)展現(xiàn)狀及原因 ..................................2
1.1海南旅游服務(wù)貿(mào)易的發(fā)展現(xiàn)狀 ..........................................2
1.2海南省旅游服務(wù)貿(mào)易發(fā)展較緩慢的原因 ..................................4
2.海南省旅游打造品牌的措施 .............................................7
2.1做好產(chǎn)品市場(chǎng)定位，選準(zhǔn)國(guó)際市場(chǎng) ......................................7
2.2將生態(tài)旅游作為海南旅游業(yè)的新亮點(diǎn) ....................................8
2.3打造、鞏固“健康島”品牌............................................ 9
2.4加大執(zhí)法力度，規(guī)范旅游市場(chǎng)管理，全面提高旅游從業(yè)人員素質(zhì) ............10
3.海南省旅游打造品牌的經(jīng)驗(yàn)帶給中國(guó)旅游的啟示 ...........................11
3.1必須抓住巨大的市場(chǎng)需求 ..............................................11
3.2必須開(kāi)展生態(tài)環(huán)境建設(shè)，重視對(duì)生態(tài)環(huán)境的保護(hù) ..........................12
3.3充分利用資源，開(kāi)展特色游、探索新內(nèi)容 ................................12
參考文獻(xiàn) ...............................................................15
致謝 ...................................................................16

摘    要

       旅游是在一定的社會(huì)條件下產(chǎn)生，并隨著社會(huì)經(jīng)濟(jì)發(fā)展而發(fā)展的一種綜合性社會(huì)活動(dòng)。現(xiàn)代的旅游已形成一個(gè)相對(duì)獨(dú)立的服務(wù)性產(chǎn)業(yè)--旅游服務(wù)。作為服務(wù)貿(mào)易的重要組成部分, 旅游服務(wù)的發(fā)展影響著一國(guó)服務(wù)貿(mào)易的發(fā)展水平,但是我國(guó)的旅游業(yè)的發(fā)展仍較緩慢。那么品牌打造的重要性呢。
本文首先概括分析了海南省旅游服務(wù)貿(mào)易的發(fā)展現(xiàn)狀以及其發(fā)展緩慢的原因，隨后便詳細(xì)分析了海南省打造其品牌的過(guò)程，最后，本文詳述了海南省打造其品牌的成功經(jīng)驗(yàn)帶給中國(guó)旅游業(yè)的啟示。

【關(guān)鍵詞】  服務(wù)貿(mào)易  海南  旅游產(chǎn)品    品牌打造

Abstract

Touring is to come into being under certain society condition, and one kind comprehensiveness society who but develops with society economic growth uses personal influence. The tour already forming a relatively independent service estate- - serves the modern tour. As the service trade important component, the development of level, but tourist trade of our country being affecting development of one country service trade that the tour serves is still slower. Significance that the brand makes then. The main body of a book is summarized first having analysed Hainan province tour service trade present situation as well as the person develops slow cause, the process having analyzed the Hainan province subsequently just detailedly making whose brand, is final, the main body of a book have described the Hainan province fighting.

[Key words] The Service Trade ;Hainan; Tour Product; Brand Makes