客戶關(guān)系管理系統(tǒng)

論文字?jǐn)?shù):11075,頁數(shù):31

摘要
 客戶關(guān)系管理系統(tǒng)屬于一個典型的數(shù)據(jù)庫開發(fā)應(yīng)用程序，由管理員管理、后臺資源管理、銷售員管理三個方面組成。本系統(tǒng)是電子商務(wù)的客戶關(guān)系管理，通過企業(yè)管理技術(shù)、電子商務(wù)和信息技術(shù)的高度集成，幫助企業(yè)在全球經(jīng)濟一體化的激烈市場競爭環(huán)境中，建立以市場、客戶為中心的管理體系，有效管理企業(yè)與客戶之間的關(guān)系，提高客戶忠誠度，實現(xiàn)客戶價值的最大化。從而提高企業(yè)的核心競爭力。企業(yè)要想生存發(fā)展，就必須與與之息息相關(guān)的客戶建立起良好的關(guān)系，不斷發(fā)展新客戶，以企業(yè)高質(zhì)量的產(chǎn)品、優(yōu)質(zhì)的服務(wù)、良好的資信吸引新客戶；經(jīng)常維系與老客戶的關(guān)系，以規(guī)范的客戶管理方式、溫馨的客戶關(guān)懷、高效的客戶服務(wù)來提升老客戶的忠誠度。由此，客戶關(guān)系管理系統(tǒng)應(yīng)運而生。
 本文主要敘述了客戶關(guān)系管理系統(tǒng)開發(fā)的整個過程，包括系統(tǒng)需求的分析、軟件模塊的設(shè)計、代碼的書寫、系統(tǒng)的調(diào)試等。系統(tǒng)開發(fā)完成后能基本實現(xiàn)客戶信息管理功能。系統(tǒng)通過模塊之間的參數(shù)傳遞以及錄入、刪除和審批功能，可以對數(shù)據(jù)庫相應(yīng)的表進行修改，以便達到數(shù)據(jù)存儲和修改的目的。

關(guān)鍵詞： 客戶關(guān)系，管理系統(tǒng)，數(shù)據(jù)存儲和修改

Abstract
 Customer Relationship Management System is a typical database program of development and applying for, composed by management of manager, backstage source, and sales. And Customer Relationship Management System is a system of the customer relationship management of electronic commerce through the highly integrated of technology of enterprises management, electronic commerce, and information technology, help the enterprises found the management system taking market and customers as the central in the keen competition of economic globalization, and manage the relationship between customers and companies, improve the devotion of the customers, and realize the most value of customers. Therefore, the capability of competition can be improved. If the enterprises wanted to exist and develop, they must found the good relation with regular clients, develop the new customers all the time, attract them by the high quality of products, good service and good consult information; and keep the good connection with the regular clients, improve the devotion to them by the standard management, show concern for them, improve the service with a high efficiency. At last, the Customer Relationship Management System come out.
     This paper mainly talked about the whole process of development Customer Relationship Management System, including the analysis of need of system, design of module of software, the way of writing codes, and the debugging of system and so on. After finishing the system, the function of customer relationship management can be got. By the conveying the parameters between the modules and the functions of record, delete, and examination, the system can amend the database in order to get the purpose of storing and revise of the data.

 Keywords： Customer relationship，Management system，Storing and revise of the data
目錄

摘要 I
Abstract II
第1章 引言 1
1.1 背景 1
1.2 研究內(nèi)容 2
第2章 客戶關(guān)系管理系統(tǒng) 3
2.1 客戶關(guān)系管理系統(tǒng)概述 3
2.1.1 客戶關(guān)系管理系統(tǒng)的定義 3
2.1.2 客戶關(guān)系管理系統(tǒng)的目標(biāo)及內(nèi)容 4
2.1.3 客戶關(guān)系管理系統(tǒng)的基本功能與特點 4
2.2 客戶關(guān)系管理系統(tǒng)的發(fā)展 5
第3章 客戶關(guān)系管理系統(tǒng)設(shè)計 7
3.1 開發(fā)工具選擇 7
3.2 系統(tǒng)運行環(huán)境 7
3.3 系統(tǒng)主要功能要求 8
3.4 系統(tǒng)模塊化分析 8
3.4.1 系統(tǒng)功能結(jié)構(gòu)圖 8
3.4.2 客戶關(guān)系管理系統(tǒng)各模塊介紹 8
3.4.3 客戶關(guān)系管理系統(tǒng)數(shù)據(jù)流圖 10
3.5 數(shù)據(jù)庫建立 10
3.5.1 數(shù)據(jù)庫的運行 10
3.5.2 數(shù)據(jù)庫的創(chuàng)建 10
3.5.3 數(shù)據(jù)表的設(shè)計 11
3.5.4 數(shù)據(jù)庫連接 12
第4章 客戶關(guān)系管理系統(tǒng)設(shè)計的實現(xiàn) 14
4.1 用戶登陸界面的實現(xiàn) 14
4.2 主界面的實現(xiàn) 15
4.3 客戶信息導(dǎo)入界面的實現(xiàn) 16
4.4 客戶信息的審批和分發(fā)界面的實現(xiàn) 16
4.5 銷售倉庫管理界面的實現(xiàn) 16
4.6 銷售底單錄入界面的實現(xiàn) 18
4.7 渠道商信息錄入界面的實現(xiàn) 18
4.8 信息查詢界面的實現(xiàn) 18
4.9 帳號開通界面的實現(xiàn) 21
4.10 關(guān)于界面的實現(xiàn) 21
4.11 退出系統(tǒng)界面的實現(xiàn) 22
第5章 客戶關(guān)系管理系統(tǒng)的調(diào)試與維護 23
5.1 系統(tǒng)調(diào)試 23
5.1.1 調(diào)試目的 23
5.1.2 調(diào)試內(nèi)容 23
5.1.3 調(diào)試結(jié)果 23
5.2 系統(tǒng)維護 24
第6章 結(jié)束語 25
致 謝 26
參考文獻 27