伴隨著計算機技術的不斷發展，互聯網已日益成為收集信息的最佳渠道并逐步進入傳統的商業領域。于是電子商務開始流行起來，越來越多的商家在網上建起在線商店，向消費者展示出一種新的購物理念，成為商家營銷戰略不可分割的部分。
通過網上購物系統的建設可以實現對商業零售企業的網上營銷提供信息化管理。建立了B2C的網絡銷售系統。本文著重論述了系統功能與實現、數據流程及存儲,包括用戶注冊、商品目錄、網上訂貨與購物、庫存查詢、后臺數據庫管理等。
本系統主要運用了系統開發生命周期法(SDLC)來闡述該系統的開發過程，本系統采用eclipse和SQL Server 2000為開發工具，運用HTML語言、java script技術、JSP以及JDBC與后臺數據庫鏈接等關鍵技術建設網上購物系統具有擴展性。
關鍵字：網上購物系統, 網上營銷, JSP
ABSTRACT
With the continuous development of computer technology, the Internet has become the best channel for collecting information and gradually entered the field of traditional business. Therefore, E-commerce diffused rapidly around the world and shopping cart system increase fast during the decade; It become an intrinsic parts of the marketing strategy, and show a new conception of shopping to consumers.
The adoption of online shopping systems can be achieved on commercial retail enterprises to provide online marketing information management. Establish a network of B2C sales system. This article focuses on features and implementation of the system, data flow and storage, including user registration, catalogs, online ordering and shopping, inventory information, such as database management background.
The paper uses System Development Life Cycle to explain the system developing process. The system adopt eclipse and SQL Server 2000 as the developing tools, and use HTML language, java script, JSP and accessing database with middleware JDBC. Thus, the system have a strong ability of spread.
