THE APPLICATION AND DISCUSSION OF OEM PRODUCTION MODEL IN HOUSEHOLD APPLIANCE INDUSTRY
ABSTRACT
With China's accession to WTO and the process of globalization become further aggravated, the companies where OEM have adopted are becoming more and more in China's household appliance industry . In the process of doing OEM, the appliance industry of China will face enormous challenges, but it has also brought opportunities, so choosing a suitable production patterns for themselves is very important. The companies should maximize the OEM’s function, and improve its shortage, so that OEM will real become a springboard to the world which makes China's household appliance industry successfully. The article has discussed the meaning of OEM and its mode of operate, it has also analyzed the advantages and disadvantages of OEM, and combined the condition of China's household appliance enterprises’ development, than the article has analyzed the possibility of OEM’s implementation and the concrete of application methods. At last, it has presented the new direction of OEM by discussing the limitations of OEM.
