CHAIN ENTERPRISE LOGISTICS DISTRIBUTION STRATEGY ANALYSIS
ABSTRACT
In recent years, the chain enterprise in China has made rapid development, achieved remarking success. And as a modern commercial mode and organization pattern, chain running has vigorous vitality and prosperous feature. Logistics delivery is one of core technology for chain running, and it is guarantee and foundation. Logistics delivery is the absolute need of a certain stage for social productivity. Chain running is need of logistics delivery, and in turn, delivery is the key element for realizing chain scale benefits. Today logistics delivery system is stilt in elementary stagy in China, and the delivery pattern falls behind comparatively, which prevents the development of chain enterprise and its scale benefits, it’s already becoming a constraint of developing for chain enterprise. So, promoting the benefit of chain enterprise and lowering the cost of logistics delivery has been a big problem.
This paper studies the logistics delivery's developing actuality and its regularity from chain enterprise in China, Analyzing the characteristic of logistics delivery and tell the discrimination of logistics delivery and commercial communication. At the meantime, it also illustrate the major problems of logistics delivery, lagging management, deficient efficiency of together delivery and scale benefit, unreasonable delivery and so.
As for the problems logistics delivery of chain enterprise facing, this paper analyzes the organization mode and delivery mode. This paper discusses four delivery operation modes: enterprise (Group), the self-type distribution model (build their own distribution center); single-service outsourcing delivery model (TPL commissioned); the community-based intermediaries distribution model (direct vendors Distribution); collective delivery mode. The text focusing on studying the characteristics of various delivery modes, comparatively analysis the strengths and weaknesses of various distribution modes, and explore different modes suitable for what chain enterprises.
Running benefits of enterprise are in relation to cost and service of enterprise. This paper points out the concept of "one regularity contrary to the other", through studying the conflicts between cost and service, and finding the balance to realizing rational logistics delivery. That is to say "a efficient system" ——logistics delivery strategy of chain enterprise. In other words, getting acceptable logistics service level from the lowest logistics cost.
In China, chain enterprises’ development of very short time , this paper discuses and studies logistics delivery of chain enterprise core technology——logistics delivery, which will help promote the economic efficiency of our logistics delivery, reducing cost and proceed with rational logistics delivery at last.
KEYWORDS：Chain enterprises, Logistics delivery, Logistics cost, Logistics services, Distribution Model, Distribution Strategy
