Software industry is the core and soul of the information industry. It has already become the focus and strategic commanding point in the new round of international competitions. Software is absolutely necessary in people’s daily lives and has become quite indispensable to the company. Marketing of software products is a critical step to the continue development of the software products and the survival of a company. compared to the products in general, the unique characteristics of Software products : fuzzy border products and services; do not have the purchasing power of repetition; basically zero marginal cost products; of knowledge and intelligence; inheritance and durable and so on. That is why the software products and general products are of the different marketing strategies.
In this paper, Entersoft company as an example to Entebbe, Enterprises in the face of the environment both inside and outside a number of software products marketing strategy: to increase product differentiation; buffet function; classification sub-module pricing and pricing; strengthen marketing public relations; to strengthen inter-firm co-promotion; market cultivation; a long time to cultivate the market looking for profitability point; word-of-mouth marketing; pay attention to people's culture; training strategy and so on. All the papers through Entebbe staff brainstorming, product sales, respectively, are listed in the strengths, weaknesses, coupled with the external environment to the product opportunities and threats, SWOT analysis with analysis of various conditions, according to the results of comparison to help enterprises Select the correct marketing strategy.
Keywords: marketing strategy, brains storm, swot analysis, Public Relations marketing
